It’s not yet too late to oppose Jason Gambert’s application to trademark the word “SEO”. It’s a pretty long story and if you haven’t read about this silliness that can have a huge effect on all of us you can read Sarah’s really long post about it. It details everything from the original filing down to steps you can take to oppose the trademark application.
From the response of the community it wouldn’t be surprising if the US Trademark Office (TMO) is being deluged with letters of opposition already. However, if you wish to send a letter of opposition too note that it can still help because the more letters they receive the harder it will be to ignore (I doubt that it is being ignored though). Notices of opposition can be filed until April 25 so you’d better send it via First Class Mail if you want it to arrive at the TMO on time.
Reminder to everyone, if you want to blog about it DO NOT give the guy link love. I know we espouse link love here but this guy doesn’t deserve it. If you must link out use the “no follow” so that at least he won’t get any link juice. You can read Jason’s official response at his blog. No I won’t link to it either. You can search it on Google if you want to. He ranks 8th for his own name so it shouldn’t be hard to find.
And also, if you think the Americans are the only ones who’s been having problems with savvy internet marketers wanting to trademark SEO you’d better see these applications filed at our Intellectual Property Office (IPO). One that filed for se,o has an outstanding opposition while the other’s status, SEO (Search Engine Oil), is advertised. How many of these do we have to put up with?