Link Directory Strategies in the New SEO Age

by Gary on September 30, 2011

in Link Strategies

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Think directories are so last year (older than that actually)? If you’re referring to link directories that are now little more than link farms, then we quite agree with you. However, that does not mean that directories have completely lost their SEO value. Yes, Google has devalued most of the links coming from directories, but despite that you can still benefit from having your link posted in some of the legitimate directories that do still exist today.

When you do link building via directories though, make sure that you understand the new way of doing it and how it should fit in to your overall SEO strategy. Instead of seeking out to be added to every link directory out there, be more selective to go for niche sites that will actually deliver targeted traffic for you, plus give better vertical ranking signals to search engines. You should also forget about relying on these directories for a massive number of links, instead as mentioned already, be selective and aim to get links that will actually bring real value. In the end, you will still need to focus more on links from more organic sources.

For a more in depth look on newer link building strategies using link directories, read Cyrus Shepard post “Conquer Link Directory Best Practices for SEO”.

Image credit: LuMaxArt

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