Google is definitely pushing Google+ Pages despite speculations of it being â€œdoomedâ€ or â€œin death throesâ€. While we have yet to see whether it will go the way of Google Wave and Buzz, I suggest that you still get started and at least try out the new service. For one, it wonâ€™t hurt to be visible both on Google+ and Facebook. Second, it can also be especially helpful for you if you have an AdWords campaign.
In line with Larry Pageâ€™s announcement last September regarding Googleâ€™s aim to integrate its various services with Google+, AdWords has released a new feature, called Social Extensions, which does just that (integrate the two). Social extensions is meant to help advertisers in their â€œsocial marketing effort by letting you share +1â€™s between your AdWords campaigns and your Google+ Page.â€ What this is supposed to achieve is help advertisers â€œbuild a larger collection of social recommendationsâ€ since all +1s between the ads and the Google+ Page will be seen as social annotations on both, so that it will be â€œmore likely that someone who sees them will see an annotationâ€ and encourage them to click on the ad or visit your Google+ page.
Before you can take advantage of this Ad integration though, you obviously need to create and verify your Google+ page. As for connecting your AdWords campaign and your Google+ page, you can do this easily via your AdWords account. Click here for the step-by-step guide to adding social extensions to your ads.