Long Tail keywords aren’t actually your conventional keywords like “web designer” or “copywriter” or “pole dancer”, they are sometimes complete sentences. For instance, a lawyer looking for a web designer for his law firm may search for “web designer for law firm” instead of merely “web designer”, or someone looking for a pole dancer in New England will most likely search for “pole dancer in new england” rather than just “pole dancer”.
The fundamental focus behind Long Tail keywords is that instead of focusing on a few highly competitive keywords for your niche, you should also optimise for longer, less competitive phrases that can easily catapult your website to the first page of the SERPs. This I have noticed even while trying to optimise blog posts. I have often observed that it’s easier to rank higher for blog posts containing the entire search term expression. For instance, if you search for “tips to boost seo” on Google our post appears (at least as of now) on the first page. You can observe many similar expressions.
Why Long Tail Keywords Mean More Traffic
I’ll try to explain it with an example. Suppose you have optimised your website for “web designer” and you are getting, say 1000 hits per day because your link appears on the first page of the SERPs. Please keep in mind that “web designer” is a highly competitive word and you have to make a lot of effort first, to get there, and then, to remain there.
What if along with your primary keyword, you select 15 Long Tail keywords that will fetch very little traffic individually, but lots of traffic collectively? Since Long Tail keywords face little or no competition, it’s very easy to get a good ranking for them, and in fact, a lot easier than obtaining a good ranking for a highly competitive phrase like “web designer”. If you appear on the first page for almost all your Long Tail keywords and each Long Tail keyword fetches you say, 100 odd hits everyday, you’ll be getting 1500 hits all in all, and they will be more relevant because people are more likely to do business if they find a website for the exact phrase they are searching for. What if you can optimise for 30 Long Tail keywords? You can easily do the math.