Purchasing links (this actually means paying the other webmasters to put your link on their popular web pages) is an integral part of Internet marketing these days. I’m not going to go into the right and wrong of this exercise, at least at this moment. Buying link space on other websites is prevalent. It pays, and helps you improve your overall search engine ranking. Less popular websites can share the limelight with more popular websites by putting their links on those websites.
When paying for links the ROI should justify the expense, and sometimes it can be lots of expense, depending upon the popularity of the website publishing your link. You cannot control the number of hits, or the ranking numbers that you get from those links, but you can certainly make sure that once people visit your website through those external links a majority of them perform the desired actions, may it be consuming your content, clicking on ads, dropping you their email addresses, hiring you or buying from you. So before starting your link purchase campaign you should take care of the following:
- Well-structured sitemap: It’s very important that your visitors can visit all the relevant sections of your website from any part of your website. Nowhere they should feel lost. Sometimes they get frustrated and leave the website even when they are eager to transact with the website owner.
- Lean, fast-loading pages: It shouldn’t take them ages to load the page. Even if you have some heavy pages with large, high-resolution images or videos, give them on option to go to those pages after arriving at a fast loading page.
- Headings to highlight: Most people that come from other web pages are in a hurry, whatever is the reason. If your landing page has lots of text — big paragraphs — without highlights and headlines, they are going to feel intimidated and leave. Using headings to highlight the main purpose for the existent of the page lets them know immediately what you have for them. After that it’s up to them what they want to do.
Purchasing links from other websites not only help you improve your ranking it also sends lots of relevant traffic your way. Don’t let that traffic go to waste by ignoring what they experience once they are on your website.