A couple of months back I posted an entry on Yahoo! Search Assist and touched on how this can help SEOs find more specific keywords they should consider optimising for. I have just been playing around and not having visited Yahoo that much lately only just noticed the great addition to search assist.
Before even after typing an entire word (before pressing enter) you will only see a list of suggested words that are very similar from the actual search term. Now if you look at the right of those search terms you’ll see a list of words under the heading “Explore concepts”, which offers a pretty good variety of search terms/concepts that will probably be useful to most users searching for in depth information on whatever their search term is. As an example if you type in SEO blog under the ordinary search assist keyword suggestion you’ll get the following list of words:
- seo blogs
- seo blog logger
- seo blog uk
- yahoo seo blog
- seo blogging
Really useful right? Under “Explore concepts” search assist gives the following list of words:
- search engines
- reputation management
- Search Engine Optimization
- News blog
- web pages
As you can see the suggested words are VERY different. The reason behind this is that in ordinary search assist the suggested words are derived simply from getting the usual search terms entered by users that also contain the actual search term you enter. On the other hand the Explore concepts suggestions are derived from the list of search terms entered by other users that contain words that are related to or similar in meaning to the search term you enter.
This is all very good for users since it makes research easier but what does it mean for SEOs? Simple, it means that you should start checking out the concepts related to your website’s keywords and figure out which of those your website also touches on and then include them in your list of keywords.