Online Marketing

On this page you will find a collection of articles that are related to online marketing. This is a great place to look if you want to know how to make the most of your online marketing campaign and to learn how to avoid the common pitfalls of online marketing.

Assessing and Adjusting Your Website Development Approach Based on the Mindsets of Search

posted by Gary Cottam on October 5, 2011 in Copywriting

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About.com recently published the results of a study done in partnership with Latitude Research on the “The Mindsets of Search”. The study, conducted between March to June of this year gathered data about 59 variables of search behaviour, …

Short Take on Google’s Ad Bias

posted by Gary Cottam on September 22, 2011 in Online Marketing

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Google’s penchant for giving advertisers even more help in increasing their paid link’s click-through-rates may be irritating some (actually a lot) of people, but the truth is that Google’s days of being a “sales engine” as Aaron Wall …

UK Yahoo! Advertisers: No Worries About Recent Search Alliance Transitions

posted by Gary Cottam on August 11, 2011 in News

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When Yahoo! and Microsoft announced their Search Alliance last year, it was obvious from the get go that what they really wanted to improve was their advertising revenues, instead of the users’ search experience. Not that they were hiding the …