Online Marketing

On this page you will find a collection of articles that are related to online marketing. This is a great place to look if you want to know how to make the most of your online marketing campaign and to learn how to avoid the common pitfalls of online marketing.

Linking Google+ Pages to Your AdWords Campaign

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Google is definitely pushing Google+ Pages despite speculations of it being “doomed” or “in death throes”. While we have yet to see whether it will go the way of Google Wave and Buzz, I suggest that you still get started

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Assessing and Adjusting Your Website Development Approach Based on the Mindsets of Search

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About.com recently published the results of a study done in partnership with Latitude Research on the “The Mindsets of Search”. The study, conducted between March to June of this year gathered data about 59 variables of search behaviour, …

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Short Take on Google’s Ad Bias

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Google’s penchant for giving advertisers even more help in increasing their paid link’s click-through-rates may be irritating some (actually a lot) of people, but the truth is that Google’s days of being a “sales engine” as Aaron Wall …

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Yahoo! Study Reveals Much on Mobile Internet Usage

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It is no secret that the mobile industry is booming. In fact, it has become so ubiquitous that you can’t turn a corner without seeing someone using a mobile device, whether that be a mobile phone or tablet. Even more …

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UK Yahoo! Advertisers: No Worries About Recent Search Alliance Transitions

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When Yahoo! and Microsoft announced their Search Alliance last year, it was obvious from the get go that what they really wanted to improve was their advertising revenues, instead of the users’ search experience. Not that they were hiding the …

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Learning More About AdWords via Free Webinars

Google AdWords

Need help with your search marketing efforts? The InsideAdwords team has good news for you.

Instead of making you have to read endless help pages, they have decided to hold free webinars for Adwords advertisers. The webinars will be held …

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