Online Marketing

On this page you will find a collection of articles that are related to online marketing. This is a great place to look if you want to know how to make the most of your online marketing campaign and to learn how to avoid the common pitfalls of online marketing.

Email Marketing Tips: How Not to be Mistaken as Spam

The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What …

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Optimising Landing Pages with MarketingSherpa

Early last month Gary gave a review on MarketingSherpa’s Landing Page Handbook. For those that didn’t go ahead and buy a copy since you weren’t convinced of the usefulness I would suggest that you visit their website because you’ll find …

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MarketingSherpa – Landing Page Handbook 2008

Wanting your entire website to do well in search listings is good but emphasis should be put in optimising one’s landing page. The landing page is important because it is should be the primary starting point of visitors when searching …

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Optimising Your Adsense Revenue

Many websites that rely on ads use Google Adsense as one, if not their only, source of revenue. If you use Adsense you might find the two part post on the official Adsense blog entitled “Diagnosing and Treating Revenue

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It’s All about Getting Attention

I just read Mat Siltala’s post on how he sold his car in an hour on Craigslist. The post is a month old but for those who missed it and posts ads on Craigslist you might be interested in …

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Yahoo! Open Search Implications

Yahoo announced their open approach to search last February with much enthusiasm. The new open search platform will “all Web site owners — big or small — an opportunity to present more useful information on the Yahoo! Search page…[by] providing …

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