Online Marketing

On this page you will find a collection of articles that are related to online marketing. This is a great place to look if you want to know how to make the most of your online marketing campaign and to learn how to avoid the common pitfalls of online marketing.

The 80/20 Rule Of Search Engine Marketing

posted by Gary Cottam on November 8, 2007 in Online Marketing

2 Comments

The original 80/20 rule concept is that 80% wealth of the world is in the hands of 20% of its population. Since this ratio has been applied on many concepts, it eventually had to fall upon search engine marketing too. …

Natural SEO Is Always Better Than Paid Online Marketing

posted by Gary Cottam on September 19, 2007 in Online Marketing

7 Comments

No, I’m not against paid online marketing and sometimes it is necessary to indulge in it to get quick, timely exposure to your online business. Paid online marketing means running Pay-Per-Click campaigns and paying other webmasters (sometimes directly, sometimes through …

How To Build Your Credibility Through Your Website?

posted by Gary Cottam on August 29, 2007 in Online Marketing

2 Comments

The Internet today gives you an unprecedented reach. Through your bedroom, sitting in your boxers you can sell all sorts of tangible and intangible goods, and services, to people across the globe.

Unfortunately, the same Internet bestows the same power …

Update: We are re-branding as Zrealm, and no longer accepting new clients

posted by Gary Cottam on June 16, 2007 in Online Marketing

1 Comment

Darren Rowse always writes excellent articles and posts, but this one How to Get a Six Figure Book Deal From Your Blog I found particularily interesting. I am always looking for the latest and greatest marketing strategies, and the best, …

6 Steps To Creating A Perfect Landing Page

posted by Gary Cottam on May 30, 2007 in Online Marketing

5 Comments

Your landing page is the first-most glimpse your visitor gets of your website. In most of the cases, your home page, or your index page is your landing page, but if you are running an online advertising campaign such as …

What’s Better — Organic SEO or Pay-per-click?

posted by Gary Cottam on May 21, 2007 in Online Marketing

1 Comment

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance: it depends on how much time and budget you have at your disposal and what are your immediate and long-term priorities. Let’s first quickly see …

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