Online Marketing

On this page you will find a collection of articles that are related to online marketing. This is a great place to look if you want to know how to make the most of your online marketing campaign and to learn how to avoid the common pitfalls of online marketing.

UK Yahoo! Advertisers: No Worries About Recent Search Alliance Transitions

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When Yahoo! and Microsoft announced their Search Alliance last year, it was obvious from the get go that what they really wanted to improve was their advertising revenues, instead of the users’ search experience. Not that they were hiding the …

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Learning More About AdWords via Free Webinars

Google AdWords

Need help with your search marketing efforts? The InsideAdwords team has good news for you.

Instead of making you have to read endless help pages, they have decided to hold free webinars for Adwords advertisers. The webinars will be held …

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Email Marketing Tips: How Not to be Mistaken as Spam

The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What …

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Optimising Landing Pages with MarketingSherpa

Early last month Gary gave a review on MarketingSherpa’s Landing Page Handbook. For those that didn’t go ahead and buy a copy since you weren’t convinced of the usefulness I would suggest that you visit their website because you’ll find …

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MarketingSherpa – Landing Page Handbook 2008

Wanting your entire website to do well in search listings is good but emphasis should be put in optimising one’s landing page. The landing page is important because it is should be the primary starting point of visitors when searching …

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Optimising Your Adsense Revenue

Many websites that rely on ads use Google Adsense as one, if not their only, source of revenue. If you use Adsense you might find the two part post on the official Adsense blog entitled “Diagnosing and Treating Revenue

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