Organic SEO or Pay-Per-Click search engine advertising, which is better? It depends on what you want at a particular moment.
Organic SEO means trying to rank well naturally. In organic SEO you don’t pay for every click you get from the search engines. All the clicks from the search engines are free when you appear on the search engine result pages on the merit of the quality of your website. The only money you spend is on getting your website search engine optimised and getting quality content generated for your website.
In pay-per-click advertising you pay for every click you get from the search engines. Both Google and Yahoo! run their own pay-per-click programs. Whereas in Yahoo! your position depends on the amount per click you are ready to pay, in Google’s AdWords your position depends on your bid amount PLUS the performance of your ad.
So which one is better?
Pay-per-click is preferable in the short-term when you want to get quality clicks immediately after launching a new website or introducing a new product. It’s not the best way of getting traffic but it is an effective way. You can start receiving quality hits as soon as you’ve activated your campaign.
Organic SEO is preferred for the long run. It doesn’t make sense to keep paying for every click especially when you talk in terms of thousands of clicks per day. For every major keyword relevant to your website you should try to appear among the top 10-15 results on the search engine result pages.
The search engine users too trust those links more that appear naturally.