published by Hannah in News | SEO
Search Engine Strategies (SES) London is exactly five days away! It will be held at the Business Design Centre from Feb 19-22. If you can’t attend for four whole days you can register for an Expo pass only or a one day package (sessions plus expo pass). The first three days are dedicated to conference sessions while the last day is for the special search training classes. Day 1 has four tracks running simultaneously, Day 2 and 3 has three tracks each, and the fourth day offers two simultaneous classes in the morning and afternoon. To have an idea which days would tackle topics of greatest interest to you please refer to the list below.
Conference Topics for Day 1 (Feb 19 - Tuesday)
- Opening Keynote: Opening Keynote: Fredrick Marckini
- Fundamentals Track
- Introduction to Search Marketing
- Search Engine Friendly Design
- Advanced Track
- Organic Listings Forum
- Auditing Paid Listings & Click Fraud Issues
- Global Track
- Search Around the World - Part One: Asia/Pacific & Australia
- Search Around the World - Part Two: Europe and the Americas
- Kelsey Group Local Track
- Local Search 2.0
- Mobile Local Search: A Moving Target
- Orion Panel
- All Star Analytics Team
- Universal, Blended and Vertical Search
Conference Topics for Day 2 (Feb 20 - Wednesday)
- Keynote: The Changing Search World
- Fundamentals Track
- Successful Site Architecture
- Search Term Research & Targeting
- Compare & Contrast: Ad Program Strategies
- Balancing Organic & Paid Listings
- Linking Strategies
- Search Advertising Track
- Landing Page Testing & Tuning
- Converting Visitors into Buyers
- European Search Marketing Case Studies
- Searcher Behaviour Research Update
- Competitive Research
- Organic & Beyond Track
- News Search SEO
- Blog & Feed Search SEO
- Video & Podcast SEO
- Images and Search Engines
- Social Search Overview
Conference Topics for Day 3 (Feb 21 -Thursday)
- Organic Track
- Meet the Crawlers
- Dynamic Websites: Beyond the Basics
- Beyond Linkbait: Getting Authoritative Online Mentions
- Big Site, Big Search
- Web Analytics & Measuring Success Overview
- Issues & Tactics Track
- Creating Compelling Ads
- Search Advertising Forum
- Search Marketing in Regulated Industries
- Local Search Marketing Tactics
- Brand & Reputation Management
- Improve Me Track
- Redefining the Customer
- Site Clinic
- Search Advertising Clinic
- My SEM Toolbox
- Site Clinic
Search Training Classes (Feb 22 - Friday)
- Morning Classes
- Optimizing for Universal Search (SEO Training)
- Reaching Your Audience Through Blogs (Search Engine Marketing Training)
- Afternoon Classes
- Making Pay Per Click Pay- Best Practices in Pay Per Click Advertising (Paid Search Training)
- Improving Search with Accessibility and Usability Techniques (Usability & Accessibility)
Popularity: 28%
published by Hannah in Back Links | Link Strategies | SEO | SEO Tips
If you are running out of ideas for your link building campaign and have done the usual methods of hunting for links you might be relieved to know that there is another simple method you might have missed - link building using search.
Link building using search is might be a little time consuming, depending on [...]
Popularity: 45%
Continue reading “Link Building Using Search”
published by Hannah in News | SEO | SEO Tips | Wordpress
Been doing my usual round of reading and thought that I would share a couple of blog posts that caught my eye.
11 Tips for Appearing at Google Definitions by Esteban Panzera - The post outlines how you can define words in your site and have them appear as a search result in Google definitions. One [...]
Popularity: 39%
Continue reading “Short Takes”
published by Hannah in SEO | Wordpress
I recently read a post by Lee Odden on how Wordpress classified blogs as either “popular” blogs or “banned” blogs. As the title suggests, SEO blogs actually fall under banned blogs. Gasp!
Not surprisingly the post generated a lively discussion where in some agreed with Odden about how the term SEO blog was misleading and with [...]
Popularity: 82%
Continue reading “SEO Blogs Banned from Wordpress.com”
published by Hannah in News
Yahoo’s decision is out. According to Yahoo! “After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.” Some Yahoo! shareholders do not agree [...]
Popularity: 22%
Continue reading “Yahoo! Rejects Microsoft Offer”
published by Hannah in SEO | SEO Tools | Website Design
For those who haven’t noticed or did notice but didn’t use the new features that came out last December here’s a quick overview on the Content Analysis feature. As the name suggests the new feature is very useful at analysing the content of your website. So what exactly does it analyse? The content analysis feature [...]
Popularity: 48%
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published by Hannah in SEO | SEO Tips
The debate on whether to use underscores or dashes in URLs has been a pretty old one. Google finally cleared up the difference on their interpretation between the two. Their answer is simple: Dashes are considered are separators while underscores are not.
What this means is that for our URL
http://www.phoenixrealm.com/options-for-removing-url-from-google/
it is clear to Google that each [...]
Popularity: 25%
Continue reading “Underscores Versus Dashes in URLs”
published by Hannah in Pay-Per-Click | SEO
Sometimes even after redesigning and optimising ones pages and they look pretty good statistics will show you that you still need to do some tweaking and that it isn’t really as optimised as you want it to be. This wouldn’t be a problem if you are merely going for one-time visitors but is a big [...]
Popularity: 30%
Continue reading “Losing Money on Ad Campaigns and Sub-optimal Pages”
published by Hannah in News | SEO | SEO Tips
If (or when) MSN acquires Yahoo! it will surely affect the search scene. But by how much? We don’t really know, especially since even with their combined market share of 32.7 percent they still lag behind the Google’s market share (58.4 percent). For those of us in SEO though it is important that we already [...]
Popularity: 28%
Continue reading “SEO for the Yahoo!-MSN Search Hybrid”
published by Hannah in Google Page Rank | News
Last week Yahoo! announced that they have been making changes on their indexing and ranking algorithms warning everyone to keep a close eye on the effects on their own site’s rankings. It’s been more than a week and I wonder if you have noticed any changes in your site’s ranking in Yahoo. I realised that [...]
Popularity: 39%
Continue reading “How’s Your Site Doing in Yahoo?”
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