It has only been about five years since broadband and social networking have exploded across the internet and suddenly everyone’s a writer. In the process, of course, the quality of the written word online and its value in the eyes of many people has been downgraded because it is so easy to rewrite copy online. In the old days, before the turn of the century, copywriters could earn a good living writing copy for brochures and leaflets that had to have a shelf life of up to two years. Now, the threat to the copywriter is that unless he or she writes blogs, articles and website copy for peanuts, the work can be done even more cheaply in India.
Of course, only online idiots believe that there is no place on the internet for quality writing….
It is surprising, but there is one glaring search engine optimisation omission many website creators make, whilst they pursue link building and affiliate marketing, and that is the labelling of all images with SEO descriptive copy.