SEO Blog | Gary Cottam

Rehashing Relevance

posted by Gary Cottam on January 30, 2009 in Keyword Research

6 Comments

One of the key things in search engine optimisation is relevance. Before I discuss relevance though let me give you the dictionary definition of the word it was derived from, relevant.

relevant (adj): closely connected or appropriate to the matter …

Email Marketing Tips: How Not to be Mistaken as Spam

posted by Gary Cottam on December 17, 2008 in Online Marketing

18 Comments

The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What …

The SEO Christmas Alphabet: C for Content

posted by Gary Cottam on December 15, 2008 in Copywriting

8 Comments

This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. …

SEO’s CHRISTMAS ALPHABET

posted by Gary Cottam on November 27, 2008 in SEO

7 Comments

We’re buying Christmas décor this weekend and this has obviously put me in the mood for an early Christmas post. I know it’s corny but instead of candy canes, happiness, and reindeers I’ve substituted keywords that are relevant to SEO …

Benefitting from Email Marketing

posted by Gary Cottam on October 28, 2008 in SEO

13 Comments

To be honest whenever I hear the term email marketing one of the first things that enter my mind is the word “SPAM”. Perhaps, for this very reason, legit businesses are shying away from email marketing. However email marketing is …

Courting Bloggers

posted by Gary Cottam on October 23, 2008 in SEO

4 Comments

Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of …

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