published by Gary in Google Page Rank | Organic SEO | Rep. Management | SEO | Web Video
Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias towards known brands but due to their commitment to give users the best possible results, which as Google sees it are sites that score well in terms of “trust, reputation, authority, [and] PageRank.” Of course since big brands usually have all these elements going for them then it shouldn’t be surprising that they will do better as Google refines their algorithm.
Sites that can not lay claim to an established reputation need not be alarmed about the efficacy of their current SEO efforts because according to Matt Cutts “what you should be doing doesn’t change: try to make a great site. Try to make it a site that is so fantastic that you become known as an authority in your niche, and it doesn’t have to be a big niche. It doesn’t have to be a huge, well known keyword. It can be a smaller niche, and if you’re still the expert, that’s the sort of thing that people are going to want to link to, that they’ll talk about, the sort of thing people really enjoy. Those are the sorts of sites, the experts, that we want to bring back.”
In short we can still count on Google to continue in their efforts to provide the best results for search users and so weed out sites that do not give much value to users. So continue with building your site quality (reputation, links, content, etc.) because the next algo change is coming again soon. That we can count on since Google makes hundreds of changes to their ranking algorithm each year!
For a detailed discussion on the Google’s stand about branding watch Matt Cutt’s You Tube video “Is Google putting more weight on brands in rankings?”
Popularity: 49%
published by Hannah in Article Writing | Copywriting | On Page SEO | Organic SEO
Keywords and key phrases. Stuff that makes the SEO world go round.
What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your [...]
Popularity: 45%
Continue reading “Carewords and Keywords”
published by Hannah in SEO Mistakes | SEO Services
Going for a really cheap SEO provider? Think again.
I understand that the economy is really bad right now and everyone’s trying to cut corners but when it comes to SEO going cheap is NOT a good idea. That doesn’t mean that you should go ahead and hire the most popular and/or expensive SEO provider out [...]
Popularity: 36%
Continue reading “The Real Worth of “Low-Budget SEO Providers””
published by Hannah in SEO
SEO conferences can be a good venue for learning more SEO techniques and the industry as a whole. However, the truth is that you will likely not learn as much from these conferences than if you simply sit down and do some reading, whether they be good old-fashioned SEO books, ebooks, or SEO blogs. The [...]
Popularity: 26%
Continue reading “SEO Conferences: The Downside”
published by Gary in SEO
Matt explains what the new Canonical tag is for and why it was created.
Popularity: 23%
Popularity: 23%
Continue reading “Matt Cutts Explains Canonical Tags on Video”
published by Gary in Accessibility | SEO | SEO Tips
One of the major issues tackled by SEO is accessibility. We want to make sure that a website that’s being optimised is accessible not just by search engine spiders but also by users regardless of their connection speed, browser used, etc. A thing overlooked by many SEOs though is checking whether the website is accessible [...]
Popularity: 34%
Continue reading “Accessibility in China”
published by Hannah in Organic SEO
On my last post i gave some tips on how to increase search engines’ perception of your web pages as being relevant to your targeted keywords and phrases. Before I continue let me thank Marc for pointing out two important tips I overlooked: getting inbound links from relevant pages and also using relevant tagged images.
On [...]
Popularity: 28%
Continue reading “The Importance of Relevance”
published by Hannah in Keyword Research | On Page SEO | SEO
One of the key things in search engine optimisation is relevance. Before I discuss relevance though let me give you the dictionary definition of the word it was derived from, relevant.
relevant (adj): closely connected or appropriate to the matter at hand
Hence when talking about relevance in SEO terms what is taken into consideration is [...]
Popularity: 34%
Continue reading “Rehashing Relevance”
published by Gary in Online Marketing | SEO Tips
The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What I didn’t discuss in greater detail though is how to stay away from being spammy [...]
Popularity: 47%
Continue reading “Email Marketing Tips: How Not to be Mistaken as Spam”
published by Hannah in Copywriting | SEO | SEO Basics
This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. For the most part I believe that it is because many wish to get as [...]
Popularity: 34%
Continue reading “The SEO Christmas Alphabet: C for Content”
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