SEO Blog | Gary Cottam

UK Yahoo! Advertisers: No Worries About Recent Search Alliance Transitions

posted by Gary Cottam on August 11, 2011 in News

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When Yahoo! and Microsoft announced their Search Alliance last year, it was obvious from the get go that what they really wanted to improve was their advertising revenues, instead of the users’ search experience. Not that they were hiding the …

Learning More About AdWords via Free Webinars

posted by Gary Cottam on August 8, 2011 in Online Marketing

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Need help with your search marketing efforts? The InsideAdwords team has good news for you.

Instead of making you have to read endless help pages, they have decided to hold free webinars for Adwords advertisers. The webinars will be held …

Slingshot SEO Gives Us a Look at Google Click-Through Rates

posted by Gary Cottam on August 6, 2011 in Google Page Rank

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Everyone knows that appearing in SERPs is nothing if no one clicks on your links. Your goal in ranking well in SERPs is, after all, getting users to click on your link and visit your site. With that in mind, …

Factoring the Negatives in Your SEO Equation

posted by Gary Cottam on August 4, 2011 in Google Page Rank

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We all know how important it is to do the right things to help boost your page rank in search engine results pages. However, knowing the factors that can positively affect your page rank is only half the battle. You …

Staying Ahead of the Game with Google+ Platform Preview

posted by Gary Cottam on August 2, 2011 in SEO

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Google has obviously been pushing the use of the +1 button since it can indeed be a very good indicator of the relevance and popularity of a page’s content. Still we have yet to see just how much the +1 …

EzineArticles – Are they worth the effort?

posted by Gary Cottam on June 14, 2011 in SEO

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Blogs and article writing are essential tools of business. Anyone still questioning the value of well-written blogs and articles is simply not keeping pace. People are also questioning the difference between a blog and an article. The following answer is …

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