How To Prepare Your Website For Directory Submissions

by Gary on September 17, 2007 · 4 comments

in Back Links

Directory submissions are important for your search engine rankings as I’ve already discussed this in Importance of submitting to Web Directories. Since almost all online directories are human-edited (humans decide whether your link should be there or not) your primary tasks is to convince that unknown editor that your website deserves to be included. How do you achieve that? Here are a few things you can take care of before submitting your link to online directories:

Your website should load fast

The editor may have to evaluate/approve/disapprove scores of websites in a few hours and if your website takes ages to load then forget about being included: he or she is going to leave your website within a few seconds. So make sure your website loads fast when you submit it and it doesn’t carry heavy JavaScript and images.

Your navigation should be clearly defined

Make it extremely easy for the editor to navigate through your website and all the important pages should be easily accessible. Cryptic, fancy navigation will only end up confusing the editor and he or she won’t be able to evaluate your website thoroughly.

Make important information available up front

It should be immediately clear what your website stands for — don’t make your editor read lots of stuff before he or she can figure out what exactly you want to convey through your website. Don’t waste too much space showing meaningless animations and jargon-ridden slogans. Come to the point straightaway. It’ll also help your customers and clients.

Submit under the right category

When you submit to online directories they organise the URLs under various categories. Don’t leave it on the editor under what category your link appears. Navigate through their category structure and submit your link only when you have reached the exact category you link should appear under.

Follow these steps and it will be highly unlikely that your link will be rejected.

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  • Marc Levy

    I would also advise you to create a word or excel doc listing your sites URL, Title, Description etc (you may choose to write out multiple Titles and Descriptions also).

    If you are thinking of applying to lots of directories, this can be a real help, as pretty much all of them will require this information and with your list you can simply copy and paste.

    Alternatively you can use roboform or any other similar software.

  • Vincent

    You shoul also try to find the major directory such as dmoz, some other directory just take information from them.

  • SEO Carly

    Really important point you made there Marc, using multiple Titles & Descriptions is a really good strategy and one i always recommend myself.

    Even if it’s just 5 different Titles, and 5 different Descriptions by randomly using one of each you can create alot of different combinations with your listing that look alot more natural than 1,000 identical directory listings.

  • Jane

    I agree. Having different titles and descriptions can also help you to market other keywords.