With the cost of hosting space and bandwidth reducing by the week it has become quite easier to publish videos on your blog or website. Now why would you publish a video? You can make use of a video in many ways; for instance you can publish a video on your blog or website to
- Greet visitors on your website (although this may spook them)
- Explain the way you provide your services
- Explain the way your product can be used
- Show your visitors something interesting
- To create a stronger impact
- To make your website or blog more interactive
And there could be numerous other reasons that justify the publishing of a video on your website or blog.
The simplest way of publishing a video is to upload your video to some video-hosting websites like YouTube or Google Video, fetch the embedding code from there and then copy/paste it into your web page or your blog post. This way you can publish a video in a few minutes without spending much time on formatting etc.
If you are the adventurous-type then you can processed the video on your own using free as well as highly expensive video-editing tools. There are many free-source video editing software available on the Internet but the downside is that support is not easily available and you yourself will have to figure out how to edit and configure your videos. Commercial software such as Adobe Premier and AfterEffects are great tools but you should only go for them if you have long-term video publishing plans.
Whatever software or conversion tools you use just make sure you create the smallest possible videos because if you create very heavy video files you will soon run out of your allocated bandwidth or else incur great costs no matter how cheap bandwidth comes these days.
Again my personal choice would be using YouTube and then embedding the video code into your web page. This way you can organise all your videos under one account and save yourself lots of bandwidth because the video runs on the video-hosting server.