Quick Tips To Boost Your SEO – Revisited

by Gary on August 2, 2007 · 8 comments

in SEO Tips

A few weeks ago I wrote about a few quick tips to boost your SEO. Since this post has been quite a hit among my readers I’ve decided to write a sequel (don’t most hits have sequels these days?). In the previous post I delved upon the following points:

  • Have great content
  • Do proper keyword research before developing great content
  • Create SEO-friendly URLs
  • Use keyword-rich anchor texts
  • Blog regularly
  • Get lots of quality inbound links
  • Commit yourself to a long-lasting SEO effort.

These are some great ways to boost your SEO, but the world of SEO is, sort of unlimited. Spend a little time reading about SEO and you’ll find hundreds of ways to boost your SEO and drive quality traffic to your website not just from the search engines but also from other websites. But the focus of this post is SEO that means search engine optimisation, so here are a few more things you can do to enhance your SEO:

Submit to online directories To Boost Your SEO

Submitting to online directories is a great way to boost your SEO because most of these directories — some standard one, not all — are respected by the search engines in their respective fields. In June this year I wrote about how important it is to submit your website to online directories. Online directories like Yahoo! and DMOZ are human-edited directories and hence websites included in these directories are considered thoroughly validated by the search engines.

Use your keywords in the heading tags

Some SEO experts these days attach less importance to heading tags because there are many who exploit them, but I think they are the best of way of summing your web page content both to the readers and the search engines. The keywords in the heading tags (h1, h2, etc.) tell the search engines that these keywords really matter to your web page and hence this web page should be ranked higher for these keywords.

Use Your Keywords in the Page Title

Actually this is one of the most important things you can do to boost your SEO. Many websites I have seen appear on the first page of the SERPs (search engine result pages) simply because they have the right keywords in their page titles. The keywords in your page title tell the search engines exactly what that particular page contains.

Keep Your Documents Updated

The search engines love new content. The more you add, the more you modify, with greater frequency they crawl your website. Continuously keep adding newer pages to your website and keep updating the existing pages. This not only gives the search engines more pages to index it also conveys to them that yours is a highly active, and evolving website.

Maintain a Sitemap

A sitemap is a page containing links to all your major sections and pages. It’s kind of a linking roadmap that tells both your human visitors and the search engine crawlers what all is there on your website. In fact a sitemap saves the search engine crawlers lots of time because very quickly they can access all your links. On a second thought, why do you want to help the search engine crawlers save time? This is because they allocate only a certain amount of crawling time to a website and within that time if they cannot index your important pages you lose some great opportunities of appearing on the search engine result pages.

Keep Your Markup Clean

Clean, error-free source code makes it easier for the search engines to go through your web pages. Use the W3C Markup Validation Service to make sure that your markup complies with the latest web design standards. A website with clean markup loads fast, it is mostly accessible to all the standard browsers, and doesn’t create hurdles for the crawlers

So these are a few tips for the time being and I’m sure that in future I’ll be sharing with you guys/girls some more quick tips to boost your SEO.

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  • Bespeckled SEO

    Gary,

    What would you say to paying for a directory submission. Most online directories (but not all) have a “review” fee. Is that considered by Google as a paid link?

    Oh by the way, I took your outstanding advice and reworked the site somewhat DCGWS Internet Solutions, let me know what you think…it’s a start.

    • SEO Carly

      According to Matt Cutts from Google, paid directories are “generally” fine as you are paying for the webmasters time to manually review the submission and not for the link itself.

      A quote straight from Matt Cutts:

      Q: Hey, as long as we’re talking about directories, can you talk about the role of directories, some of whom charge for a reviewer to evaluate them?
      A: I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like:
      - Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
      - What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
      - If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.

  • Gary

    I would be surprised if Google could not detect directories and even filter out the paid ones. That said they still seem to have an SEO benefit, for how lonk who knows.

    Best to have a varied linking strategy, which would reduce the imapact of of ant future algo changes.

  • Gary

    Sorry, forgot to say site is looking much better, and must convert better than the previous one. Have a plane to catch otherwise I would have a more detailed look.

  • Bespeckled SEO

    Thanks, Gary. Have a good flight!

    • Gary

      I did thanks, followed by far too much wine, beer and food, and not so much sleep ;-)

  • Mani Karthik

    great article – Indeed all valid points!

  • Hasnain Raza

    This website contain the good articles which are important for SEO. But some things are repeated any ways thats better then other I saw.