Search engine optimisation (SEO) is an activity you can definitely not put in the back burners. The moment you have your website up and running you should start focusing on your SEO efforts and in fact, on-page SEO should always dominate your thinking even when you are designing and developing your website. Here are a few quick tips to give a boost to your SEO efforts and fetch you quality traffic from the search engines:
Have great content
Your website content is the foremost element that affects your search engine rankings once the search engines start noticing your website. After all people come to your website to consume content, in whatever form it exists. Have quality content on your website and have plenty of it.
Do proper keyword research before developing your content
It helps you generate better content if you know what keywords you want to focus on. If after generating scores, or worse, hundreds of pages, you realise that you haven’t optimised your content for the right keywords you’ll need a major revamp, incurring you lots of expense, effort, and of course business loss. There are lots of free and commercial research tools available on the Internet that you can use to find the right keywords for your website.
Create SEO-friendly URLs
http://www.yourdomain.com/your-keywords-here.html is an SEO-friendly URL but http://www.yourdomain.com/page2.html is not. Although it is not necessary — it does help sometimes — to have your keywords in your domain name, the search engines do look for your keywords in your URL. Also, some people don’t insert their own anchor text and post your hyperlinked URL as it is, so even in that case your keywords automatically appear as the anchor text of an inbound link.
Use proper anchor texts in internal linking
Internal linking is very important because it creates a web of links under your domain and when the bots visit your website there is a less chance of any link being left uncrawled. Use your keywords and key phrases as anchor texts so the search engines know, one, that these keywords are important to warrant a dedicated link, and two, what is the context of the pages they are leading to.
Blogging is not just an activity these days, it’s a necessity. It helps you build a dedicated community around your field. From an SEO point of view, most blog posts, if well-written, are very quickly indexed by the search engines. If you stick to your niche and write regularly, you soon begin to rank higher for your keywords. Once your blog is ranked higher, your business link on your blog too will get the benefit of being linked by a highly ranked website
Get links from other websites
Do not just depend on the search engines to get traffic: include other websites in your SEO strategy too. This will not only send you quality traffic from those websites, it’ll also give you an SEO boost, provided those websites are “respected” by the search engines. Make sure the incoming links from these websites carry your keywords as anchor text. Also try to see that all incoming links are voluntary, that they are there due to the overall quality of your content.
Commit yourself and be patient
SEO is a long drawn battle if you haven’t got hundreds of thousands of bucks to spend on it. It’s a slow process and the more attention you pay to the smaller things, the better are your chances of getting ranked higher by the search engines.