Quick Tips To Boost Your SEO

by Gary on July 13, 2007 · 13 comments

in SEO Tips

Search engine optimisation (SEO) is an activity you can definitely not put in the back burners. The moment you have your website up and running you should start focusing on your SEO efforts and in fact, on-page SEO should always dominate your thinking even when you are designing and developing your website. Here are a few quick tips to give a boost to your SEO efforts and fetch you quality traffic from the search engines:

Have great content

Your website content is the foremost element that affects your search engine rankings once the search engines start noticing your website. After all people come to your website to consume content, in whatever form it exists. Have quality content on your website and have plenty of it.

Do proper keyword research before developing your content

It helps you generate better content if you know what keywords you want to focus on. If after generating scores, or worse, hundreds of pages, you realise that you haven’t optimised your content for the right keywords you’ll need a major revamp, incurring you lots of expense, effort, and of course business loss. There are lots of free and commercial research tools available on the Internet that you can use to find the right keywords for your website.

Create SEO-friendly URLs

http://www.yourdomain.com/your-keywords-here.html is an SEO-friendly URL but http://www.yourdomain.com/page2.html is not. Although it is not necessary — it does help sometimes — to have your keywords in your domain name, the search engines do look for your keywords in your URL. Also, some people don’t insert their own anchor text and post your hyperlinked URL as it is, so even in that case your keywords automatically appear as the anchor text of an inbound link.

Use proper anchor texts in internal linking

Internal linking is very important because it creates a web of links under your domain and when the bots visit your website there is a less chance of any link being left uncrawled. Use your keywords and key phrases as anchor texts so the search engines know, one, that these keywords are important to warrant a dedicated link, and two, what is the context of the pages they are leading to.

Blog regularly

Blogging is not just an activity these days, it’s a necessity. It helps you build a dedicated community around your field. From an SEO point of view, most blog posts, if well-written, are very quickly indexed by the search engines. If you stick to your niche and write regularly, you soon begin to rank higher for your keywords. Once your blog is ranked higher, your business link on your blog too will get the benefit of being linked by a highly ranked website

Get links from other websites

Do not just depend on the search engines to get traffic: include other websites in your SEO strategy too. This will not only send you quality traffic from those websites, it’ll also give you an SEO boost, provided those websites are “respected” by the search engines. Make sure the incoming links from these websites carry your keywords as anchor text. Also try to see that all incoming links are voluntary, that they are there due to the overall quality of your content.

Commit yourself and be patient

SEO is a long drawn battle if you haven’t got hundreds of thousands of bucks to spend on it. It’s a slow process and the more attention you pay to the smaller things, the better are your chances of getting ranked higher by the search engines.

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  • Heather

    Those are all great tips for doing SEO organically. Another tip worth mentioning is submitting to hand edited directories. Many are an affordable way to get links that are themed in your category/field.

    Keep up the good work and have a good weekend, Gary

    :)

    • Gary

      You to Heather, have a good one. Gary.

    • Deep Srivastava

      Nothing is special tips for optimization only is that did the submission in high PR directories and sites for blogging, articles and classifieds also …..

  • SEO Carly

    “Use proper anchor texts in internal linking”

    This is very important, as an example i rank page one for fairly competative terms that are only used on internal anchor text.

    So is Content Relevant URL’s, not just for search engines but for click throughs when your URL’s are on other sites. A user researching Red Apples is way more inclined to follow a link:

    domain.com/red-apple-information.html

    then

    domain.com/page2.html

    Good tips Gary

    • Gary

      Carly, I cannot agree more particularily in respect of the content relevant/keyword rich url’s. I use these whenever possible.

  • Brian Chappell

    Keep in mind with anchor text that if you can manipulate it and have control over it, make sure and vary it. Don’t use the same words every time. The more variation the better, as it looks more natural.

    • Gary

      Hi Brian, Good point I always vary the text when possible.

      That said, Adobe to not get penalised for the term “click here”.

      Gary.

  • Sujan Patel

    Internal Linking has been one of the larger factors for most of my clients.

  • Matt Keegan

    I disagree with the comment about submitting your site to a hand edited directory. First of all, most of them pitch their home page PageRank which is often quite a bit higher than the inner page where your link will appear. Second of all, just how much traffic do these directories get? I can’t think of more than one or two I ever visit, so it is better to build up your link strategy by using social networks. At least their links are free.

    • Gary

      Hi Matt, thanks for your comment. I think there are benefits to both paid and non-paid links. I usually use a combination of both, but I obviously carefully select the paid ones, ensuring I get maximum value for my money.

    • SEO Carly

      Matt, link directories don’t bring much traffic by nature because they have very little text besides links and generally their backlink profile contains anchor text such as “xyz Directory” or “submit links now” etc. So it’s obvious they won’t domainate the SERP’s with large varieties of keyphrases.

      Look at DMOZ for example, how many regular day to day searches do you do and DMOZ comes up page one? Not many.

      Their value lies in the backlink with chosen anchor text.

      There is only a handful of paid directories i would submit to, only because i know the owners continually invest in the directories future. I won’t name (advertise) any but there are some who have PR5 & 6 category pages with under 20-30 other outbounds.

      To buy a link on a regular site with this PR could run at anywhere from $10-$30 a month. So a PR5 directory link at $30 for 12 months doesn’t look so bad in comparison does it?

      As for “better to build up your link strategy by using social networks” yes it’s good but i have to disagree slightly.

      Diversification is key, try and obtain a backlink profile from a range of methods so if one method is devalued by Google like article submission was, your site won’t come crashing down.

  • Chase

    I definitely think that people underestimate the importance of using the right anchor texts in links. How many “click here” anchors does Google ignore every day anyway?

    I definitely believe that content is going to come back as a more important factor in SEO as stupid things like link farms and exchanges start turning into bad neighborhoods. Anything you can buy is something that can be spammed, and I believe that SEs will be aiming towards a more content-relevant search.
    If you check out the new search gadgets at google.com/experimental/ you’ll see what I mean.

    I also think that nobody writes better web content than the person who made the site. If it’s your site, you write the blurb because if you pay an Indian kid $2 to do it, any people who eventually wind up on your site are going to think they are in the wrong place.

    I wrote my little method for writing quick SEO articles that are worth reading on my blog, WriteNonsense.

    • Gary

      Hi Chase, thanks for your comments. I cannot agree more, as I write often on this blog – Content is KING!!