An SEO company is only as good as the SEOs working for in it. If you looking for one to answer your SEO needs, finding out how an SEO firm goes about recruiting their will immediately tell you a lot about what kind of service that SEO firm will be able to provide for their clients.
Looking at it from the perspective of an SEO firm, this then simply means that you need to learn how to go about recruiting people to work with you. A lot of people these days claim to be SEO experts, but it is separating the ones who are truly knowledgeable AND will fit into your company culture is trickier than just going over piles of resumes.
If you want to find out how the SEO A-listers of today go about recruiting people for their SEO company, you can read Matthew Ogston’s interview with Patrick Altoft, Richard Baxter, Will Critchlow, Rand Fishkin, Russ Jones, Rob Kerry, Ian Lurie, Dave Naylor and Ben Norman to learn from the best of the best.
Just remember as you read that simply copying their styles won’t get you to the top. You have to really define what it is your company is all about to find the kind of people you are looking for. And if you make mistakes in the process, don’t give up because as Rand Fishkin admitted, it was by trial and error that he learned how to recruit people.
Image credit: The Hunt