It has only been about five years since broadband and social networking have exploded across the internet and suddenly everyone’s a writer. In the process, of course, the quality of the written word online and its value in the eyes of many people has been downgraded because it is so easy to rewrite copy online. In the old days, before the turn of the century, copywriters could earn a good living writing copy for brochures and leaflets that had to have a shelf life of up to two years. Now, the threat to the copywriter is that unless he or she writes blogs, articles and website copy for peanuts, the work can be done even more cheaply in India.
Of course, only online idiots believe that there is no place on the internet for quality writing….
There used to be an old saying that if you throw enough mud at the wall some of it will stick and that used to be the way people threw in keywords. Splatter enough keywords across a Home Page and …