Organic SEO

Thoughts on Google’s Algorithm Changes

Thumbnail image for Thoughts on Google’s Algorithm Changes

I’ve been mulling over the staggering figures from my last post, and have come to realise that the figures merely strengthen my belief as to how we should approach SEO.

For the past several years I have emphasised time and …

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User Intent: The Foundation of Search

User Intent - What do they want?

Google’s Quality Rating Program Guidelines makes it clear to us how Google’s raters view pages as they conduct manual reviews. The truth of the matter though, is that perhaps 99% of the pages that are indexed by Google would never …

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Slingshot SEO Gives Us a Look at Google Click-Through Rates

Google CTR Curve

Everyone knows that appearing in SERPs is nothing if no one clicks on your links. Your goal in ranking well in SERPs is, after all, getting users to click on your link and visit your site. With that in mind, …

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Google Likes Brands Because of Quality

Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias …

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Carewords and Keywords

Keywords and key phrases. Stuff that makes the SEO world go round.

What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear …

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The Importance of Relevance

On my last post i gave some tips on how to increase search engines’ perception of your web pages as being relevant to your targeted keywords and phrases. Before I continue let me thank Marc for pointing out two important …

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