SEO

This page contains a large variety of articles that talk about SEO. From the articles on this page you will learn a lot of valuable information with regards to SEO including how you can maximise your SEO efforts. This page is useful to everyone from experienced SEO gurus to SEO novices.

Tips on Paginated Content and View-All Pages

posted by Gary Cottam on September 28, 2011 in SEO Tips

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Google has expressly stated that they prefer displaying view-all pages as opposed to paginated content. The reason: user satisfaction. This makes sense since who would like to have to click on “next” just to see the next instalment of an …

SEOMoz Explains Correlation and Causation

posted by Gary Cottam on September 24, 2011 in SEO Basics

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Understanding the difference between correlation and causation is very important if you want to be able to really find out what the factors are that make search engines tick. While factors that are included in search engine algorithms will surely …

Short Take on Google’s Ad Bias

posted by Gary Cottam on September 22, 2011 in Online Marketing

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Google’s penchant for giving advertisers even more help in increasing their paid link’s click-through-rates may be irritating some (actually a lot) of people, but the truth is that Google’s days of being a “sales engine” as Aaron Wall …

SEO Quick Tip: Keep Track of Search-Related Patents

posted by Gary Cottam on September 19, 2011 in SEO Tips

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One of the most challenging things about SEO is that you need to keep abreast of the rapidly evolving search trends. Search is so dynamic so that being laid back can lead to dire consequences. If you don’t believe me, …

Dealing with Ranking Fluctuations

posted by Gary Cottam on September 17, 2011 in Google Page Rank

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The fact that life is full of ups and downs is something that we accept, so why should it be any different when it comes to your site’s rankings?

Fluctuations in your page’s position in search result pages are something …

Application Rich Snippets Now Supported

posted by Gary Cottam on September 14, 2011 in On Page SEO

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Google is serious about delivering on their promise of supporting more kind of content as rich snippets in their effort to help users more easily determine the relevance of a search result. In the past few months, not only did …

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