SEO Basics

Since there is no thing as a certified SEO course as yet, most of the SEO experts have learned their SEO tricks by pouring over tons of SEO literature available on the Internet and by their own trial and error methods.

Delving Deeper into the Issue of User Intent

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Google calls it user intent. About.com calls it “mindsets of search”. Whatever label you may put on it, the point is that search is all about the user.

I have already written a post about user intent and

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User Intent: The Foundation of Search

User Intent - What do they want?

Google’s Quality Rating Program Guidelines makes it clear to us how Google’s raters view pages as they conduct manual reviews. The truth of the matter though, is that perhaps 99% of the pages that are indexed by Google would never …

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SEOMoz Explains Correlation and Causation

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Understanding the difference between correlation and causation is very important if you want to be able to really find out what the factors are that make search engines tick. While factors that are included in search engine algorithms will surely …

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Sitelinks: Google’s Improvements and Possible Benefits to Your Site

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Sites whose results in Google’s SERPs show sitelink have one more reason to celebrate – the improvement of sitelinks. The “improved sitelinks” was launched by Google today and is supposed to bring improvements in the areas of visibility, flexibility, clarity, …

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If you build it right, they will come

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What is the point of decorating your home, fitting it with a new kitchen and adding a loft conversion if the foundations are poor? In other words, there is no point in spending all your energy writing search engine optimised …

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Before inviting guests, get your Home Page right

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Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

The most important page …

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