SEO Basics

Since there is no thing as a certified SEO course as yet, most of the SEO experts have learned their SEO tricks by pouring over tons of SEO literature available on the Internet and by their own trial and error methods.

Delving Deeper into the Issue of User Intent

posted by Gary Cottam on November 17, 2011 in SEO Basics

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Google calls it user intent. About.com calls it “mindsets of search”. Whatever label you may put on it, the point is that search is all about the user.

I have already written a post about user intent and …

User Intent: The Foundation of Search

posted by Gary Cottam on November 8, 2011 in On Page SEO

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Google’s Quality Rating Program Guidelines makes it clear to us how Google’s raters view pages as they conduct manual reviews. The truth of the matter though, is that perhaps 99% of the pages that are indexed by Google would never …

SEOMoz Explains Correlation and Causation

posted by Gary Cottam on September 24, 2011 in SEO Basics

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Understanding the difference between correlation and causation is very important if you want to be able to really find out what the factors are that make search engines tick. While factors that are included in search engine algorithms will surely …

Sitelinks: Google’s Improvements and Possible Benefits to Your Site

posted by Gary Cottam on August 16, 2011 in Link Strategies

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Sites whose results in Google’s SERPs show sitelink have one more reason to celebrate – the improvement of sitelinks. The “improved sitelinks” was launched by Google today and is supposed to bring improvements in the areas of visibility, flexibility, clarity, …

If you build it right, they will come

posted by Gary Cottam on November 29, 2010 in SEO Basics

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What is the point of decorating your home, fitting it with a new kitchen and adding a loft conversion if the foundations are poor? In other words, there is no point in spending all your energy writing search engine optimised …

Before inviting guests, get your Home Page right

posted by Gary Cottam on October 13, 2010 in SEO Basics

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Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

The most important page …

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