Keyword Research

Choosing the right keywords is key

Effective search engine optimisation only works if you choose the most appropriate keywords for your website copy, and for your articles, blogs, title tags and Meta tags. However, it can be tricky deciding whether to choose the most popular keywords …

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Keywords or Key Phrases?

There used to be an old saying that if you throw enough mud at the wall some of it will stick and that used to be the way people threw in keywords. Splatter enough keywords across a Home Page and …

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Rehashing Relevance

One of the key things in search engine optimisation is relevance. Before I discuss relevance though let me give you the dictionary definition of the word it was derived from, relevant.

relevant (adj): closely connected or appropriate to the matter …

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Making the Most of Yahoo’s Search Assist

A couple of months back I posted an entry on Yahoo! Search Assist and touched on how this can help SEOs find more specific keywords they should consider optimising for. I have just been playing around and not having visited …

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User Habits and Keyword Selection

I have been posting about keyword selection in my last two posts and I thought that this would be a good time to discuss how and why you should factor in user habits when selecting keywords.

First of all I …

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Keyword Competitiveness

On my last post I discussed how targeting keywords that are related to simple primary keywords are important, especially with the advent of Yahoo! search assist. Even without search assist though you should also give attention to more specialised keywords. …

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