Link Strategies

GoDaddy SOPA Backlash: Karma from Bad Link Practices?

posted by Gary Cottam on December 28, 2011 in Link Strategies

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GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post …

Why You Shouldnt 301 Redirect Everything

posted by Gary Cottam on December 23, 2011 in Link Strategies

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In my previous post on 404 pages, my advice as to when you should redirect the page and when you should just let it continue returning a 404 error (and eventually die) was simple and is summed up in …

Link Directory Strategies in the New SEO Age

posted by Gary Cottam on September 30, 2011 in Link Strategies

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Think directories are so last year (older than that actually)? If you’re referring to link directories that are now little more than link farms, then we quite agree with you. However, that does not mean that directories have completely lost …

Sitelinks: Google’s Improvements and Possible Benefits to Your Site

posted by Gary Cottam on August 16, 2011 in Link Strategies

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Sites whose results in Google’s SERPs show sitelink have one more reason to celebrate – the improvement of sitelinks. The “improved sitelinks” was launched by Google today and is supposed to bring improvements in the areas of visibility, flexibility, clarity, …

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