Link Strategies

From the top of Google to a black hole – the dangers of poor link building

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What are poor quality links?

Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on …

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GoDaddy SOPA Backlash: Karma from Bad Link Practices?

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GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post …

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Why You Shouldnt 301 Redirect Everything

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In my previous post on 404 pages, my advice as to when you should redirect the page and when you should just let it continue returning a 404 error (and eventually die) was simple and is summed up in …

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Increasing CTR for Your Tweets with Word Choice and Link Placement

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Last month I gave some tips about tweaking your Tweets for SEO purposes, well I’ve got a few more tips here for you from self-dubbed social media specialist Dan Zarella.

Dan Zarella, author of the newly published “Zarrella’s Hierarchy …

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Tweaking Your Tweets for More Traffic

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If you optimise your pages for maximum effect when posted on Facebook, so should you optimise your tweets to increase the chances of driving traffic to your site. Twitter is after all a force to contend with search volume reported …

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Link Directory Strategies in the New SEO Age

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Think directories are so last year (older than that actually)? If you’re referring to link directories that are now little more than link farms, then we quite agree with you. However, that does not mean that directories have completely lost …

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