SEO Tips

Dealing with 404 Pages

posted by Gary Cottam on December 19, 2011 in SEO Tips

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URLs that return 404 pages have always been a source of headache for webmasters. This is especially true for websites that have tons of pages, since the chances of getting 404 errors increase this way.

The good thing though is …

Finding the Infamous Google Search Quality Rating Guidelines

posted by Gary Cottam on October 27, 2011 in Google Page Rank

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I’ve been reading on the Google Search Quality Rating Guidelines (March 2011 version) that Jennifer Ledbetter linked to a couple of weeks ago, and set the SEO world abuzz with the news. The funny thing is that the guideline has …

Expecting Panda Roll Outs

posted by Gary Cottam on October 12, 2011 in Google Page Rank

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Real life little panda cubs might be as cute as hell, but hell is also the right word to use in describing what most webmasters feel each time a new Panda of the Google kind is about to be birthed. …

Tips on Paginated Content and View-All Pages

posted by Gary Cottam on September 28, 2011 in SEO Tips

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Google has expressly stated that they prefer displaying view-all pages as opposed to paginated content. The reason: user satisfaction. This makes sense since who would like to have to click on “next” just to see the next instalment of an …

SEOMoz Explains Correlation and Causation

posted by Gary Cottam on September 24, 2011 in SEO Basics

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Understanding the difference between correlation and causation is very important if you want to be able to really find out what the factors are that make search engines tick. While factors that are included in search engine algorithms will surely …

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