What’s SEO copywriting? Is it some different sort of writing incomprehensible to the humans but highly effective on the search engine crawlers? Does it magically use your keywords to elevate your rankings?
It’s not. It’s the most human-friendly way of writing.
In fact SEO writing can leave a great impact on your conversion rate as you focus your copy more and more on the keywords and expressions being searched for rather than targeting all the vague terms possible under the sun. SEO copywriting helps you narrow down to the exact, the exact thing a person is looking for.
For example, if you are preparing a search engine optimised copy for a phrase like “web designer for hire” the sales copy will make more sense to a person desiring to hire a web designer because you’ll be providing her all the information she needs to make up her mind regarding your service. In the whole of the sales copy your text will tell her why you are worthy of being hired. Your sales copy will exclusively talk about you being a web designer for hire. When people find the phrase they are looking for in your sales copy they are more likely to do business with you.
This highlights another important point. You should have individual pages optimised for different keywords and expressions relevant to your website. As mentioned above, “web designer for hire” is more targeted than “web designer” that means many things to many people.
Write your sales copy around your phrase, validate the usage of that phrase on that page and you’ve got yourself an effective sales copy that will draw relevant search engine traffic.