Quality, relevant traffic is at the crux of your online success and if search engine traffic matters to you then SEO should be an integral part of your online efforts. SEO basically entails optimising your website to help search engines algorithms rank it well. Millions of searches are conducted everyday using Google and other search engines and these search engines churn out millions of results for these individual searches. So you can easily make out what gargantuan challenges SEO efforts have to face almost on a daily basis.
There are two types of SEO approaches:
- Off Page SEO
- On Page SEO
Off Page SEO means you promote your website on other websites and encourage them to link to you. On Page SEO involves improving the content and the content arrangement of your own website. We’ll discuss both of these SEO concepts elaborately in another write-up.
Your SEO campaign consists of multi-pronged approaches. Let’s go through them briefly.
- SEO for relevant keywords: It’s very important you should know what keywords your customers and clients are going to search for in order to find you. Your SEO efforts yield nothing if all the time you are focusing on wrong keywords. Tools like Overture keyword tool and Google keyword tool can help you figure out what keywords people are using to find services like yours.
- SEO for relevant content: Relevant content is liked both by the search engine crawlers as well as website visitors. Most webmaster, after zeroing-in on the relevant keywords, begin their SEO efforts with relevant content. Many call it SEO content. SEO content focuses more on organic SEO that puts more stress on content that gives the right information to your visitors.
- SEO for markup: Your markup (the code of your web pages) should be as error-free as possible. Good coding practices keep your web pages from breaking in certain browsers. Take care what words you use within <h1></h1>, <li></li>, <strong></strong> or <a></a> tags you use the meta tags properly.
- SEO for linkworthiness: The content of your website should encourage other webmasters to link to you. It helps the search engines gauge how important your content is.
These are but a few ways of optimising your website for better ranking (of course better ranking means relevant search engine traffic and hence, good business for you).