Heads up SEOs. If you haven’t been factoring in Twitter in your client’s SEO campaign now is the time to stop and seriously consider upping your social media efforts.
Twitter has announced that it will be expanding its Twitter Search to include not only the text found in tweets in its index, which is what it currently does, but to crawl the links found in tweets and index the crawled pages. We all know how big Twitter is and how fast it’s getting even bigger so this is not the time to ignore this opportunity. You want your sites to be indexed in Twitter Search just as much as it is in Google right now. Of course this doesn’t mean that Twitter will be replacing Google anytime soon but Twitter Search’s power lies in having a real-time search engine that people CONSTANTLY use.
The only negative aspect I can see here is that we can expect spam to start flooding Twitter pretty soon, but then again that is inevitable and it’s Twitter’s problem. They’ll just have to find a way to minimise the noise. As for those who want to make the most of Twitter Search but don’t have any plans of spamming what you can do will be to:
- Start building your rep on Twitter – This is also very important because Twitter is planning on having a ranking system based on reputation soon.
- Widening your network – Of course this goes with building your rep.
- Link dropping – The key here as usual is to do it appropriately. Don’t spam! So start tweeting people and somehow steering the topic so you or they can drop desired link.
- Be current – Have something new on your site more regularly that is tweet worthy. You can link drop all you want but people won’t pass it on if there’s nothing new and noteworthy to pass on. Remember Twitter is all about the now.