SEO for Twitter Search

by Gary on May 8, 2009 · 11 comments

in SEO

Heads up SEOs. If you haven’t been factoring in Twitter in your client’s SEO campaign now is the time to stop and seriously consider upping your social media efforts.

Twitter has announced that it will be expanding its Twitter Search to include not only the text found in tweets in its index, which is what it currently does, but to crawl the links found in tweets and index the crawled pages. We all know how big Twitter is and how fast it’s getting even bigger so this is not the time to ignore this opportunity. You want your sites to be indexed in Twitter Search just as much as it is in Google right now. Of course this doesn’t mean that Twitter will be replacing Google anytime soon but Twitter Search’s power lies in having a real-time search engine that people CONSTANTLY use.

The only negative aspect I can see here is that we can expect spam to start flooding Twitter pretty soon, but then again that is inevitable and it’s Twitter’s problem. They’ll just have to find a way to minimise the noise. As for those who want to make the most of Twitter Search but don’t have any plans of spamming what you can do will be to:

  • Start building your rep on Twitter – This is also very important because Twitter is planning on having a ranking system based on reputation soon.
  • Widening your network – Of course this goes with building your rep.
  • Link dropping – The key here as usual is to do it appropriately. Don’t spam! So start tweeting people and somehow steering the topic so you or they can drop desired link.
  • Be current – Have something new on your site more regularly that is tweet worthy. You can link drop all you want but people won’t pass it on if there’s nothing new and noteworthy to pass on. Remember Twitter is all about the now.

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  • Brian D. Hawkins

    That’s pretty exciting news. I hope it’s not ruined by the spammers. We already have a ton of those on Twitter. This news will no doubt make them work even harder. We should try to benefit from it before Twitter pulls back.

  • Tom Doyle

    Spam will be the downfall of Twitter. You can already see it taking hold. I really don’t know how they are going to counteract it.

    Everday, Twitter grows it’s user base – and more and more of those accounts are simply spammers.

    • Allison Marie Saad

      The reality of it is that the spammers can’t really ruin Twitter. People can quickly see who the spammers are and block them…and they DO! The beauty of it is that nobody gets your Tweets unless they are following you and they follow or unfollow you by CHOICE.

      Spammers can send you emails and they can add pop-up windows to irritate your web browsing, but they can’t SPAM you on Twitter without your permission! Gotta love it!

      • Tom Doyle

        I don’t agree – I’m getting a least 2-5 spams a day now, that I do of course block. Initially they don’t look like spam because they use normal names.

        Rather than being rude, I go to check these people out. Obviously when reading their profile and their tweets you can spot the spammers quite easily. However, I’ve already wasted the time looking them up. And that’s the bit that kills the fun for me.

        I’m tired of receiving these now – not nearly enough to give up on it yet – but if I was getting 10 a day – I’d just shut my account down.

  • Jack

    Yea I cant believe how fast twitter has grown… I never thought it was great to begin with. Oh well, must stay on top of the trends to survive. This includes facebook as well.
    -Jack @ SEO Tool

  • Scotland

    Sarted using Twitter a while ago and still difficult to get some clients to see the value. Like all key platforms it will be spammed – the nature of the net! What amazes me are all the Twellow, Twollow, Tweet this & that etc. plugins, apps and tools that go with it – difficult to know which ones to use!! Still, Twitter is here to stay and I for one am glad ..

  • sathish

    Twitter is very important in SEO point of view. What Hannah has is exactly correct.

  • Dave C

    Found a great example of how twitter can work for some people – Ian Poulter the golfer. If you search his name, his twitter page comes up on P1 on Google search, yet his own website for his clothing range is way down on page 5. I must say that he has close to 900,000 linked followers, so mere mortals like us are not likely to get that number of links, but it shows that google are indexing the popular pages.

  • Dave C

    Found a great example of how twitter can work for some people – Ian Poulter the golfer. If you search his name, his twitter page comes up on P1 on Google search, yet his own website for his clothing range is way down on page 5. I must say that he has close to 900,000 linked followers, so mere mortals like us are not likely to get that number of links, but it shows that google are indexing the popular pages.

  • Marc Burns

    What ratio of “followers” to “following” do people reccomend on Twitter?

  • Gary

    Hi it’s ok to quote but please not the whole thing. Thanks for asking. Good luck!