A CMS means a content management system. Many online publishers use different CMS systems to publish content on the Internet because one, it makes collaborative publishing easier, and two, the publishers only have to worry about creating the content and clicking a few buttons; the rest of the work, including publishing, archiving and maintenance, is handled by the CMS. Primarily, when you see blogs and magazine and newspaper websites, you are seeing content management systems in action. Non-news and non-blogging websites too these days use different CMS systems to publish pages and maintain the shopping cart items. You can easily come across an average corporate website using a CMS to publish and manage information pages.
The importance of a search engine friendly CMS
With more than 94% of online buyers turning to search engines for researching/finding the products they want to purchase, you can deny the importance of search engines only at your own peril. Every website aspires to leverage the relevant traffic from the search engines and for that their CMSs must generate search engine friendly pages. Most CMSs, especially the blogging platforms, claim to be search engine friendly these days, but do they really get your pages higher ranks? The SEO experts doubt that. So what makes your pages search engine friendly? Here are a few factors:
- Your CMS should generate search engine friendly URLs. A search engine friendly URL should contains the ampersand and equal to signs. It should contain the relevant keywords separated by dashes and not the underscores. Does your CMS generate search engine friendly URLs or still churns out those archaic URLs with equal to signs using products IDs and such?
- Your CMS should incorporate text-based bread crumb navigation. The bread crumb navigation tells your visitor exactly where he or she is in the hierarchy of your links. A good example of such a navigation would be something like Main -> Category -> Product. With a single click your visitor can go to the previous section and this way can access all the important pages with great speed. Search engines attach lots of relevance to websites supporting text-based bread crumb navigation.
- Your CMS should allow you to modify your title, and even your URL. Most CMSs generate the title and the URL automatically, but considering how important they are for search engine placement, you should be able to decide what words are included there.
Most modern-day CMSs claim to be search engine friendly but there are very few, for instance the blogging software WordPress, that generate highly optimised web pages. Whenever you are choosing a CMS for your website, take care that it generates search engine optimised pages for your website.
Joost expands on this subject in his this post Search Engine Friendly vs Search Engine Optimize.
As always Joost is to the point and coming from a web design background, I could take offence, almost