Comments on: Why SEO Is Better Than Paid Search Engine Marketing

By: Gary

Gary — Sun, 11 May 2008 17:07:47 +0000

Hi Goran, unfortunately (or maybe not) the volume of PPC work we perform does not warrant us spending ‘000s or 10s of ‘000s od PPc software. So at the moment we are also Adwords only. If you find anything cheap but good, let me know.

By: Goran

Goran — Sun, 11 May 2008 16:24:33 +0000

Hi Gary

Great post, its always so difficult to get customers to purchase SEO when PPC offers immediate response.

On another note, I am looking for some desktop PPC software to manage our client accounts, what would you recommend to me.

Currently I use Adwords 95% of the time.

By: Marc Levy

Marc Levy — Wed, 10 Oct 2007 14:04:53 +0000

I think if done well organic SEO working alongside a clever PPC campaign is the way to go. Obviously not for everyone… but in most cases I have found this to be the most successful.

By: ADAC

ADAC — Mon, 08 Oct 2007 22:50:37 +0000

I normally get my clients on a steady plan where they pay me each month to continue their SEO work.

While at first they would have gotten more out of pay per click as time goes on and I have them ranking well in many many terms their cost per click with SEO ends up bing a small fraction of what it would be if they were paying for pay per click, and each month that number goes down. Unlike pay per click which has a tendency to continue to go up.

It’s actually an easy sale, when you are working with periods of over 1 year.