One of the most challenging things about SEO is that you need to keep abreast of the rapidly evolving search trends. Search is so dynamic so that being laid back can lead to dire consequences. If you don’t believe me, you just need to look at what happened to the big article sites that took a huge hit after Google’s Panda update.
What is even more challenging that keeping up with the changes is being able to anticipate possible changes so as to be able to adapt your strategy even before search engines roll out the changes in their algorithms. This is truly important if you want to not only avoid getting blindsided by a major algorithm change that can impact your site negatively, but also if you want to have a real advantage over other websites that are also supposedly optimised.
One way to do this is by keeping track of the patents filed and bought by the major search engines. Since keeping track of patent filing, much less the exchange of hands of patents, is something that most people won’t relish nor have the time to do, what you can do instead is just read Bill Slawski’s blog. Bill posts patents relevant to search on his blog. More importantly, he breaks the information down for us so that we don’t have to exert that much effort to wrap our heads around pages and pages of boring patent papers. So next time you’re wondering what Google and the other search engines might be up to next (or are currently up to), you know where to get some meaty though headache-inducing information.