SEO Techniques: Article submission
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
- Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
- Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.
5 key points to consider while writing articles
During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.
- Articles should be original and information rich.
- Articles should be keyword rich but not excessive to the point of keyword stuffing.
- The average length of articles should be between 500 and 700.
- Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
- Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.
Popularity: 25%
Lists are a great way to get produce good articles quickly for this purpose.
It can be hard to keep coming up with quality articles for article directories, I find that producing list like the following are a great way to go. People love lists too!
ten reasons you should…..
eight mistakes to avoid when……
nine ways to make sure your……
etc etc
By the way Gary, I read your SEO report card PDF - great document! Should be required reading for anyone starting out in SEO!
Thanks for the kind comments - glad you like the SEO report.
Cheers, Gary.
I like to know if,let’s say 4 articles is enough to drive good traffic for our site. Assuming those articles complies the key points to consider above? I am very curious about this since I have been submitting articles but I didn’t felt any good results on what I was doing. If you have suggestions regarding my comment please email me back.thanks!
Often so called article submission websites are as unvisited as link farms. What I experienced, that posting real articles to news-sites, portals and hi-quality article sites, gives significant traffic and better quality back-links. So, its good to avoid poor-quality article sites.
Jaak