When I posted about the Search Alliance transitions that Yahoo! Users were experiencing back in August, I stressed the fact that Yahoo! Advertisers in the UK need not worry about having to learn how to get around the Microsoft’s adCenter platform just yet. However, even if it won’t be till next year till UK advertisers are forced to fully transition to adCenter, it is important to prepare early so that managing your ad campaigns will be a breeze when you finally do make the move.
The good news is that Yahoo! is doing all it can to help ease the transition, including holding free webinars aimed at helping their advertisers improve their search ads’ ROI using adCenter. Their latest webinar, which will be held on Thursday, December 8 at 7PM GMT, will basically introduce you to adCenters new user interface and teach you how to increase filter precision and make better use of their performance reporting.
If you’re interested in joining the webinar, you can sign up for it on this link. Just make sure you have your adCenter ID ready because you will be asked for it.