Social Media: The Key to Surviving the Evolving SEO World

by Gary on December 16, 2011 · 6 comments

in Social Media

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Google’s bias for their own services has many people rethinking their SEO strategies. It even begs the question of whether SEO is still worth the effort.

Despite the seemingly disheartening future of SEO, I share the opinion of many who believe that SEO’s demise is nowhere near the future. What is happening is that we are seeing SEO as it evolves right before our eyes. Indeed, some so-called SEOs will probably flounder and fail, but it is only because they cannot adapt.

So how do you adapt in this changing SEO climate?

Well it seems that the biggest areas that many SEOs should work on is the social media aspect. We know how big social media has become, but it’s nowhere near reached the threshold. In fact, its effects on the online community will only increase, including its effects on search. It is plain to see that search is becoming more social, and not only because search engines like Google are pushing for it. Contrary to that, it is actually Google that’s having to adapt to make the most of people’s increasing preference and dependence on the online social circles.

Lately, I have written more about social media and the different ways you can incorporate them to your overall SEO strategies. I suggest that start reading more about the topic, that is if you want to be one of those that want to survive the changing SEO landscape. Forget the line between SEO and social media marketing, and make sure you learn how to integrate the two approaches for a more effective SEO campaign.

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  • http://www.facebook.com/people/Link-Builder/100003274141458 Link Builder

    I was having a discussion back in October of this year and was asked how I thought SEO would go in the future – and yes I said Social Media :)
    However been in the industry I can appreciate this and am ready and willing to utilise this for clients……but depending on your clients – it could be the impossible.  Its important to demonstrate to the non believers (the ones who believe twitter, Qype &FB can’t assist there business) that Social Media and SEO are one – in my experience even looking at there competitors backlinks you will general see they all have some form on Social Media landing page for there business – is that why they are doing better – even if not if your not keeping up with the changes in SEO despite your consultant advice – then you will remain where you are – left behind.

    Great info as far as i am concerned – thanks.

  • Submit Cube

    Social media marketing is a great way to promote your web site.

  • seocompany delhi

    I truly loved this brilliant article. Please continue this awesome work.

  • Adrian Grossett

    More wise words Gary. Spot on and to
    the point. Many have missed the boat – despite been told by the agencies that
    social media can not harm there business only grow it. But trying to explain that
    to the older generation (50 +’s) is an often impossible. I have worked with
    many clients – who although there competitor has every social media platform
    going – have followers are successfully, they are been talked about – people
    are reviewing the companies services etc.

    Lets hope 2012 makes it clearer for the companies who refuse to have any social
    media attached to there companies.

    • Anonymous

      Thanks for the comment Adrian – All the best for 2012!

  • John Lucifer

    I totally liked your point for
    the whole process of Seo. It has been seen that everyone are trying to do effective
    work for the betterment in SEO world. To be honest now a day’s SEO is very good
    process in the field of marketing and advertising, that’s for sure. Thanks for
    your point.