SEO: The Benefits of Directory Submissions

by Gary on April 3, 2007 · 11 comments

in Back Links

Two extremely popular and important Internet directories are DMOZ and Yahoo! Unlike Google, that is a search engine, directories organise links under various categories and sub-categories. Due to all the hype that search engines get most web masters fail to recognise the significance of submitting their links to Internet directories. Although very few people these days prefer to sift through the directory categories to find the links they want, search engines use these web directories as potent referral systems and there is a reason behind it.

You have to — in most cases — manually submit your link to a directory. Once you have submitted the link, a human reviewer visits your link. So all your links are subjected to high level of scrutiny, which is not possible with software assisted submissions. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.

Another benefit of getting your link included in web directories is that your link is indexed by the search engines quickly. The search engine crawlers crawl the Internet to obtain information on the recently updated or created links, and they start the crawling with the web directories and first crawl all those links present in the directory. Besides, whenever new search engines are launched, they automatically go through the Internet directories to quickly index the already-validated links. This saves you tons of time in submitting your links to various search engines.

Here’s a quick summary of the benefits of submitting your links to web directories:

Directory submissions give you one-way links

Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.

Directory submissions allow the anchor text of your choice

When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.

Directory submissions are mostly free

Yes, you don’t have to pay for most of the web directory submissions. There are some highly professional web directories that charge a high premium for adding your links but their number is miniscule compared to free directories.

Directory submissions send you targeted traffic

The organization of web directories make people find the right links under the right categories. Even if you, inadvertently of course, submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.

So you see there are overwhelming reasons to submit your links to the various web directories. You should either do it yourself or assign the task that does directory submissions professionally — it’s worth the cost.

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  • Hong Kong SEO

    It’s my first time in your blog. Who is the good looking guy on the ‘about’ column? (I am a girl)

  • WebGeek

    Great post except I would disagree that directories are mostly free. Some of the better one’s that help your SEO efforts are paid. You can find a list of good directories for SEO here:
    http://www.avivadirectory.com/strongest-directories/ and here: http://www.linkbuildingblog.com/2005/10/quality_directo.html

  • Anthony Marquis

    Dear Gary,

    Thank you so much for the fantastic advice that you have given us here.

    I started learning how to make web sites almost three years ago and find that it is an ongoing process. The more I learn the less I know sort of thing.

    I recently purchaced SEO Elite to help me with my web site page rankings, especially with regard to obtaining links pointing to my site/s; but I have found it to be a very daunting experience.

    I have reasoned to myself – why would any high page ranking web site ever want to point a link to a new web site with a zero page rank?

    I have been sending emails to various web sites requesting that they might do a link exchange with me, but alas, all to no avail so far.

    I have printed off your article and will immediately make use of this GREAT infornation and hope to start getting some quality links to my web site and more importantly – SOME TRAFFIC!

    Thank you for the free directories that you have listed here as well.

    Warm regards.

    Anthony Marquis

  • Gary

    Hi Anthony,

    Firstly thank you for your comments, and welcome to Phoenixrealm.

    I use IBP which I find quite good and SubmitEaze for directory submissions.

    I gennerally start by submitting to free and the occasional paid directories, and maybe buying good quality links from relavant sites.

    Concentrate on good quality content and link-bait which will generate the best links, and usually deep links at that.

    Before long you will have a reasonable PR and will find it easier to get reciprocal links from related sites.

    Regards,

    Gary.

  • Sam

    Hi Gary,

    Again, this is a great writeup you’ve done here.

    Here’s an SEO article you might be interested to know:

    Web Directories…are They Relevant to SEO?
    http://www.seobook.com/archives/001583.shtml

    Cheers,
    Sam

  • Jacie

    Hi Gary,

    Here’s an SEO article which you might be interested to know:

    Web Directories…are They Relevant to SEO?
    http://www.seobook.com/archives/001583.shtml

    Cheers,
    Jacie

  • Alex

    Hi Gary

    You might what to look at this SEO article

    Web Directories…are They Relevant to SEO?
    http://www.seobook.com/archives/001583.shtml

    Cheers,
    Alex

  • Alex

    Hi Gary

    You might what to look at this SEO article

    Web Directories…are They Relevant to SEO?
    By Aaron Wall from the SEOBook

    Cheers,
    Alex

  • Roel

    Thanks Gary. Great post!

    However, manual directories submission is a time-consuming work. It is better to ask some professional companies to do it for us. It will save us much time.

    There are many this kind of company offering the service. Now I use the service from Submithelper.com. It seems nice and professional. I’ve been satisfied with their service so far.

    Roel

  • Jeff patterson

    I am also new to SEO marketing and just did a search on directory submissions and found this site I have been incessantly doing directory submissions in hopes it will ultimately pay off, but it is truly really hard and time consuming allthough I can probably hire someone I prefer doing my own kewyword stuff.

  • Sam

    Thank you for your points on directory submitting. I have heard a lot about linking in directories but was unsure of the key benefits. Thank you very much for sharing and for the extra small list of free sites to try.