SEO: The Benefits of Directory Submissions

by Gary on April 3, 2007 · 11 comments

in Back Links

Two extremely popular and important Internet directories are DMOZ and Yahoo! Unlike Google, that is a search engine, directories organise links under various categories and sub-categories. Due to all the hype that search engines get most web masters fail to recognise the significance of submitting their links to Internet directories. Although very few people these days prefer to sift through the directory categories to find the links they want, search engines use these web directories as potent referral systems and there is a reason behind it.

You have to — in most cases — manually submit your link to a directory. Once you have submitted the link, a human reviewer visits your link. So all your links are subjected to high level of scrutiny, which is not possible with software assisted submissions. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.

Another benefit of getting your link included in web directories is that your link is indexed by the search engines quickly. The search engine crawlers crawl the Internet to obtain information on the recently updated or created links, and they start the crawling with the web directories and first crawl all those links present in the directory. Besides, whenever new search engines are launched, they automatically go through the Internet directories to quickly index the already-validated links. This saves you tons of time in submitting your links to various search engines.

Here’s a quick summary of the benefits of submitting your links to web directories:

Directory submissions give you one-way links

Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.

Directory submissions allow the anchor text of your choice

When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.

Directory submissions are mostly free

Yes, you don’t have to pay for most of the web directory submissions. There are some highly professional web directories that charge a high premium for adding your links but their number is miniscule compared to free directories.

Directory submissions send you targeted traffic

The organization of web directories make people find the right links under the right categories. Even if you, inadvertently of course, submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.

So you see there are overwhelming reasons to submit your links to the various web directories. You should either do it yourself or assign the task that does directory submissions professionally — it’s worth the cost.

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