Search engine optimisation has gradually emerged out of the shadow of keyword-spammers and “tweakers” and evolved into a highly specialised field. I think the future of SEO is quite bright with more and more online businesses depending on traffic from other sources. I have purposely not said “traffic from search engines” because although a big chunk of traffic originates from search engine users, social media websites like Digg, StumbleUpon and del.icio.us and blogs are also great sources of relevant, targeted traffic.
That is the reason why search engine optimisation has grown more than “tricking” the search engines. The future focuses of SEO are primarily going to be:
- Organic optimisation
- Social media optimisation
- Increasing link-worthiness
- Creating standards-compliant websites
- Publishing relevant content, as often as possible
As the SEO market emerges as a potent tool for getting targeted traffic, organic optimisation campaigns are going to gain moment. Organic optimisation means naturally getting a high ranking because of the way your website is built and the kind of content it contains. With mounting paid placement costs organic optimisation is going to be a very lucrative option for both the clients and the SEO experts.
Social media optimisation
Well, you can easily say this is going to be the next big thing after generic SEO. The immense popularity that social media websites like MySpace, Digg, YouTube enjoy is unprecedented. Social media optimisation involves helping others promote your various links. In fact the concept is so hot that the search engines algorithms are already bestowing lots of weight on your website’s social media optimisation.
It is also called linkbaiting. The future of the web hinges upon two things: content and how easily it is available. People are hungry for quality content and whoever can produce lots of link-worthy content is going to get lots of SEO mileage in future.
Creating standard compliant websites
The markup has always been a big part of the total SEO effort. Creating standard compliant websites means they are accessible to everybody through multiple devices and multiple browsers. Standard compliant websites makes it easy for the search engine crawlers to crawl your website and index it accordingly. As more and more websites compete with each other for the limited ranking space, compliance with W3C standard will certainly give selected websites an edge.
Publishing relevant content, as often as possible
Well, this is what the search engines are looking for: relevant content. And this is what the search engines will look for, always. Relevant, SEO content eventually is going to rule the roost and I don’t think its demand is ever going to fade.