Using YouTube as Online Marketing Tool

by Gary on March 26, 2007 · 1 comment

in Online Marketing,Social Media

More and more companies these days are using YouTube as a viable marketing tool. YouTube, in case you are unaware of it, is a social media website where you can host your video clips for free and people can view the clips for free. The service is so popular that recently Google purchased it for $1.65 billion dollars. In fact some diehard users have stopped watching TV altogether and they prefer spending time watching videos on YouTube.

So given its massive popularity, innovative marketers look at it as a perfect opportunity — a free opportunity — to showcase their offerings over there.

Just by using a garden variety video camera you can create small clips and then upload them to YouTube. If you can edit your video, you can also embed your URL somewhere unobtrusively on the video.

It’s not very difficult to increase the popularity of your videos over YouTube. The more people view your video, the higher your popularity grows, and nearer your video goes to the top page, the home page. Once you have uploaded the clip you are given some code that you can use to embed the video into your own blog or website. Even if just 300 people visit your blog everyday there is a probability that 200 will watch the video. You can also increase the views by putting the video link in your email signatures and on all the websites you have.

Then there is a cascading effect. The more people watch it, the higher the video moves, the higher the video moves, more are the views it gets…and so on.

In order to get decent view just make sure you video is interesting and worth watching. If you produce a lousy video it could adversely affect your marketing efforts and people may start relating you with the bad video they watch. And also be careful about the copyright violations you may inadvertently commit. Produce your own videos, don’t record them from other sources.

Social Media Optimisation 

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  • Chris Alexander

    You have some pretty good tips there. I’ve seen some tips that involve catching the money shot in YouTube. This is where you strategically have a perfect picture as the thumbnail of your movie. The thumbnail is created by YouTube of the exact middle of your video. So if your video is 2 minutes, the 1 minute mark will be the thumbnail. If you get a hot girl or something catchy there, it will boost your video rankings. Also, you want to introduce it at the right time of day so that you can get a lot of hits while you are on the recently added pages. Check out my blog if you get a chance Chris Alexander