Web discount frenzy at Threshers – Excellent Viral Marketing Example

by Gary on December 1, 2006 · 3 comments

in News

The Thresher discount voucher was intended for suppliers and friends only, however off-licence chain Threshers is braced for an onslaught of bargain-hunting drinkers as an online Threshers Discount VoucherThreshers discount voucher is downloaded by millions of people.

The 40%-off wine and champagne voucher was intended for suppliers and their friends, but has been distributed widely via blogs, email and chatrooms.

Queues have formed at one store while the Threshers website has crashed under the strain of demand for the offer.

“It was never intended to get this big,” a company spokesperson said.

The company admits it is slightly concerned about the popularity of the offer,
“It could end up hitting our profit margins”.

I may be cynical but my guess is that profit margins may be down, but overall profit will be higher than normal, and it certainly will not hurt it’s branding position. Overall an excellent viral marketing campaign ;-)
Download Threshers Discount Voucher

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  • Marina making pictures

    I think this secret voucher compain was a very well maid viral marketing compin.
    I guess Threshers are going to be very successful with it.

    Thank you for sharing this story with me !

  • Gary

    I agree with you, letting customers feel they are getting extra discount that they normally should not, will be a big element of the overall success of this campaign.
    :-)

  • Michael

    I don’t know guys, giant discounts don’t usually attract loyal customers…especially when its a one time deal.