In terms of your online presence, everything begins and ends with your content. Everybody comes to your website to consume your content, in whatever form it exists. Search engines too prefer that you have lots of content, and you keep adding new content to your website. Even people who link to you (inbound links) link to you with greater enthusiasm if they know you add more and more content to your website.
Adding content, of course, is a time-consuming task. It build up gradually, over a long period of time, preferably one page at a time. There is no use adding 100s of pages one day suddenly and then not adding more content for a long stretch of time. Use the following method to generate quality content on a regular basis:
Hire a professional content writer
The is the best way of generating high-quality, unique content. On the Internet it is very easy to find a good content writer: just conduct a search, something like content writer and start visiting the websites one by one. Open another tab and do some Google search on the content writer names. The links that come up will tell you how active a content writer is on the Internet. Ask for previous work and observe how the content writer has written for a wide range of topics.
Once you pay there is a high chance of getting quality content for your website. If you don’t have time to generate content, I suggest you hire a professional content writer.
Use a content syndication service
Many content syndication services like Moreover.com and YellowBrix.com provide continuous streams of content — some free, some for a small fee. You may also find many independent syndicators that might be producing content specifically catering to your theme. In most of the cases you get a script that you have to insert in the source of your website. The syndicated content gets updated automatically at the chosen intervals.
Generate your own content
This is the best way to go if you have enough time. Since you are the expert in your field you can produce the best content. Even if you are not confident about your writing skills for example, you can always get help from a professional editor.
Always remember that the content of your website is not merely there as an esoteric value addition; it is the backbone of your online presence.