Website Design

Delving Deeper into the Issue of User Intent

posted by Gary Cottam on November 17, 2011 in SEO Basics

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Google calls it user intent. About.com calls it “mindsets of search”. Whatever label you may put on it, the point is that search is all about the user.

I have already written a post about user intent and …

Custom Search Engines for Better Navigation

posted by Gary Cottam on October 21, 2011 in Search Engines

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Providing different ways to access content on your website to users who are already on the site is a very important aspect of good website design. This means having a logical and clean information structure/architecture so that users can navigate …

Optimising Your Site for Tablets

posted by Gary Cottam on October 8, 2011 in Accessibility

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Tablets have become ubiquitous, so much so that any website owner would be foolish not to optimise their site to make it friendlier for tablet users. To help you get started here are some tips for redesigning your site and …

Assessing and Adjusting Your Website Development Approach Based on the Mindsets of Search

posted by Gary Cottam on October 5, 2011 in Copywriting

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About.com recently published the results of a study done in partnership with Latitude Research on the “The Mindsets of Search”. The study, conducted between March to June of this year gathered data about 59 variables of search behaviour, …

Online Content Most Frequently Read by Mobile Users

posted by Gary Cottam on September 11, 2011 in News

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Yahoo! and Ipsos’ joint study on mobile modes has surely yielded a lot of useful information, as you have probably read in Gary’s post on mobile Internet usage. However, aside from the usage categories, Yahoo’s Dianne Molina gives us …

Before inviting guests, get your Home Page right

posted by Gary Cottam on April 19, 2010 in Copywriting

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Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

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