Getting relevant traffic to your blog is as important as generating great content for it. You can write awesome posts daily, but if very few people come and read them you don’t get the desired effect. Getting tone of traffic is important especially if you want to generate ad revenue from your blog.
Since WordPress is a favorite blogging platform for many bloggers, and since my own blog (as of now) is published using WordPress, here I’m presenting some tips that you can use to search engine optimise your WordPress blog. WordPress is the only blogging platform that comes packed with great SEO facilities. Here are a few of them.
The permalinks structure
Since your main keywords constitute, normally, a big part of your blog post title it is better to have your title in the URL instead of the default http://www.yourblog.com/index.php?p=689. The better URL is http://www.yourblog.com/seo-trends-in-august-2007.
You can change your permalinks structure by clicking Options -> Permalinks from within your WordPress control panel. Then set your option to %postname%. Although Google says it doesn’t mind the /%year%/%monthnum%/%day%/%postname%/ structure, keep your URL as simple as possible.
Keywords in the title
Your blog post should definitely have your primary keywords in the title. Your titles makes a big difference when your blog post is being ranked for a particular search string. Great many tutorials and blog posts have been written on the importance of blog post titles and it shows how critical it is for your SEO success.
Link to your previously written posts from your new posts whenever you get chance. Then you can use your relevant keywords as anchor text and crawling too becomes easier for the search engines; somehow if the miss the link first time, they’ll definitely detect it if it is present on various other pages.
The search engines love great content, and especially when there is lots of it and when it is regularly generated and updated. Stick to your theme and cover every aspect of it.
Great content generally leads to quality incoming links. People won’t link to you if you don’t have link-worthy content on your blog and the search engines won’t rank your blog well if people don’t link to it.
I’ve specifically focused on doing things that can be done without installing extra plugins. In another post I’ll list a few plugins that can help you enhance your SEO.