Writing Articles For SEO

by Gary on November 1, 2007 · 7 comments

in Article Writing

Writing articles is one of the best ways of enhancing your website’s such engine optimisation. Having Lots of quality, targeted, and relevant content on your website is one of the quintessential components of your website SEO strategy because after all, the search engines are perpetually looking for fresh content to index and rank. Simply having lots of articles — to the tune of 300 to 400 articles — can significantly enhance your SEO but if your website faces lots of competition from other websites containing same kind of content and more number of pages then you will have to use the SEO techniques to organise the content of your articles. Here is how you can SEO your articles:

Use a relevant page title

Since every article on your website is unique every unique article deserves a unique title that rightly represents your article. The entire essence of your article often lies in the title of your page so take your web page title very seriously. The title should consist of a meaningful phrase and it should contain the main keywords being covered in your title.

Even it matters to the search engines how you frame your title and that is why they take your title into consideration while ranking your web pages. On the search engine result pages your web page title appears as a hyperlink and people click on your link if they find your web page title compelling enough.

Organise your article text under headings and subheadings

Headings and subheadings make it easier to go through your article fast. By quickly going through your headings and subheadings people can decide whether they want to read the rest of the article or not. Even the search engine crawlers use your headings and subheadings to decide how your web page should be ranked for particular keywords and expressions. Have a heading or a subheading after every first or second paragraph. Try to include your keywords and the main key expressions in your headings and subheadings.

Link to other web pages on your website from within your article

Interlinking makes it easier for the search engine crawlers to go to different pages and index them. This way even if they missed out a few pages through your sitemap or through navigation bar they can still go to those pages. Use phrases consisting of your keywords for the hyperlink text this way you increase the relevance of your keywords.

Use bullets to organise your thoughts

Just like headings and subheadings, when you organise your points in bullets it makes it easier to quickly go through them. That is why when your keywords appear in your bullets the search engine ranking algorithms take them seriously and rank your web page higher for those keywords.

Create search engine friendly URLs

Search engine friendly URLs are always preferable over oblique-sounding or dynamically generated URLs. Search engine friendly URLs help you even when people from other websites link to your website without using the proper anchor text. An example of a search engine friendly URL is http://www.yourdomain.com/how-to-design-great-websites/ an example of a URL that is not search engine friendly is http://www.yourdomain.com/index.php?page=109.

So you can see that the search engine friendly URL contains your keywords. If you are using a content management system to manage your website than make sure that when your content management system generates pages for the articles that you write the generate such engines friendly URLs and not technically generated URLs.

Summit your articles to other websites

If you let the other websites publish your articles their webmasters will gladly put your resource box in the end of the articles published with the anchor text of your choice. This not only gets you targeted traffic from the website it also improves your search engine rankings.

I am using Submit Your Article at the moment which seems to be quite effective. It has what they call a leverage system that given 20 minutes allows you to mix up the content of the article to minimise duplicate content issues

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  • ADAC

    Good points on using article submission

    On the TItle, It’s also very important to make the title catch the readers attention. A good title can make the difference between a reader passing by your article or stopping to read it.

    The more people who stop, the more likely you will also receive traffic from the article. Which bottom line is really what we are hoping for.

    • Gary

      Hi ADAC – Not just hoping for some link love and PR juice? :-)

  • inkode

    Good old fashioned SEO.

    My question is: How does someone find the time to write up 300 to 400 articles? I have enough problems writing one, and that takes me about 3 hours!

    • Gary

      Yep good point, at the moment I am trying to get one out a week, but as you say it is a struggle.

  • ADAC

    Hi Gary
    Link love, traffic and good article writing go hand in hand. While it’s nice to just get a link from the article directory, many people use these directories to add content to thier sites. The better your article and title are, the more webmasters are going to put your article on their site, therefore more link love.

    I have articles that are featured on hundreds of sites, over the last couple years some of the pages that my articles are on have reached up to PR 7 (most are PR3-PR4). It takes a while but eventually these articles really help.

    I am trying to set aside 1 day a week for writing. I add articles to my sites, a couple blogs, and occasional article directories. I look at this as an investment, it might take months or years for these to really pay off, but I plan to be hear that long :)

  • Marc Levy

    Inknode – Many people pay professional writers and (seo content writers) to create articles and content for them. You can find people who will write a 400 – 600 word article on pretty much any subject for $5-7 a pop. These articles are generally pretty poor, but you can pay more ($20 – $100) for a better writer and receive quality articles. For some people like me, this is the only option!

    • Gary

      Good points, the price is spot on as well. I am in the same boat as you and as you say although cheaper article writers are out there, when I need to do would I would rather get the job done properly and have a quality useful article.