March 2008

The SEO Standards Debate

Last month’s SMX West Search Insights track topic “Is it time for Search Marketing Standards?” sparked a debate not just on SEM standards but also SEO standards. On one side we have Jill Whalen of Search Engine Land telling us …

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SES Fever

If you weren’t able to come to any of the SES Forums/Trainings/Conferences yet this year here’s a quick list of the other venues for the rest of the year. Go ahead and check which one’s nearest you or which one …

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User Habits and Keyword Selection

I have been posting about keyword selection in my last two posts and I thought that this would be a good time to discuss how and why you should factor in user habits when selecting keywords.

First of all I …

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Keyword Competitiveness

On my last post I discussed how targeting keywords that are related to simple primary keywords are important, especially with the advent of Yahoo! search assist. Even without search assist though you should also give attention to more specialised keywords. …

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Related Keywords and Yahoo! Search Assist

Though Yahoo! Search Assist was launched in Yahoo! Search US back in October, Yahoo’s announcement (just a few hours ago!) of search assist being rolled out in other countries made me remember the importance of choosing your keywords.

One of …

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Flesch, Formulas and Highfaluting Fluff

I was reading Randfish’s list of common features of spam domains. I was thinking about ticking each feature off and seeing how well we do but this one caught my eye:

“Rarely contains high grade level text content (as …

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