2011

GoDaddy SOPA Backlash: Karma from Bad Link Practices?

posted by Gary Cottam on December 28, 2011 in Link Strategies

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GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post …

Why You Shouldnt 301 Redirect Everything

posted by Gary Cottam on December 23, 2011 in Link Strategies

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In my previous post on 404 pages, my advice as to when you should redirect the page and when you should just let it continue returning a 404 error (and eventually die) was simple and is summed up in …

Dealing with 404 Pages

posted by Gary Cottam on December 19, 2011 in SEO Tips

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URLs that return 404 pages have always been a source of headache for webmasters. This is especially true for websites that have tons of pages, since the chances of getting 404 errors increase this way.

The good thing though is …

Google’s Anti-SEO Ad: A Wake Up Call

posted by Gary Cottam on December 13, 2011 in News

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With Aaron Wall sounding more and more like an anti-Google evangelist each day, I have become even more careful in sifting through what I read as I try to maintain neutrality. Neutrality, which I believe is important in order weigh …

Thoughts on Google’s Algorithm Changes

posted by Gary Cottam on December 9, 2011 in Organic SEO

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Iâ€™ve been mulling over the staggering figures from my last post, and have come to realise that the figures merely strengthen my belief as to how we should approach SEO.

For the past several years I have emphasised time and …

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