Why It Is Important To Choose The Right SEO Company And How To Find One

by Gary on September 27, 2007 · 3 comments

in SEO Services

Your search engine optimisation efforts are as crucial as having a website because your website doesn’t solve any purpose if it doesn’t get targeted traffic from various search engines. Hence, it becomes imperative that you choose the right SEO company to increase your search engine rankings. This blog post will appear in two parts. The first part talks about the importance of choosing the right SEO company and the second deals with how to find the right SEO company.

Why It Is Important To Choose The Right SEO Company

It is a simple question actually and warrants a simple reply: for every kind of service you should choose the right company if you want your projected executed the way it should be. Regarding SEO it assumes greater significance because a bad SEO company can not only throws your money and time investment down the drain, it can also cause your SEO irreparable by getting it banned from the search engines either for a long period or for good. Do you want that? A resounding “No!” of course. So listed below are a few reasons why you should choose the right SEO company:

  • The right SEO company will follow the industry standards: The right SEO company is here to stay and isn’t interested in making a fast buck. This means the right SEO company is not going to implement quick solutions to get your links indexed and ranked quickly. The right SEO company will advise you on following all the industry standards that automatically make your website search engine friendly.
  • The right SEO company will discourage you from keyword spamming: The right SEO company understands the relevance of quality content. It knows how to create high-specialty keyword-rich pages without spamming your pages. It will help you build your content step-by-step so that your website begins to appear among the top results naturally due to the value of your content.
  • The right SEO company aims for your long-term SEO goals: As I mentioned in the first point the right SEO company is not interested in making a quick buck. It will employ tactics and methods that may seem to you time consuming, but they will make sure your website remains highly ranked for a long period of time and the sudden algorithm changes in ranking programs do not affect your rankings.
  • The right SEO company is aware of the trends: The SEO trends are rapidly evolving almost every week simply because there is so much competition among the search engine companies and SEO companies. Everybody wants to provide a better service and this means constant re-evaluation. The aware SEO companies are consistently devising new ways to improve the rankings of their websites by using legitimate methods. Even if a company cannot discover new ways by itself, it should be aware of what’s happening in the industry.
  • The right SEO company doesn’t submit your links to search engines and directories blindly using submission programs: These days there is no need to submit your links to major search engines because they themselves do the job of scouring the Internet for new or updated content and ranking it accordingly. Submitting to “1000s of search engines” doesn’t count because people hardly use them on a day-to-day basis and most of them are there to harvest emails of lazy people interest in quick-fix (that never fix) solutions. Even when it comes to submitting to online directories there are only selected few directories that are useful. So stay away from SEO companies that promise to submit your links to 1000s of search engines and online directories.

All these reasons make it important that you choose the right SEO company. The second part or this post deals with how to find the right SEO company, and will be published tomorrow.

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Vincent September 28, 2007 at 8:17 am

I use to think like that, (maybe because I have been studying physics at high school): If something goes up rapidly, it would go down with almost the same speed.
If Something had taken time to rise, it would surely stay up a little bit more longer and fall slowly.
If you get a SEO company that make your website rank too quickly, your website would surely be falling more or less the same speed.

Marc Levy October 2, 2007 at 5:16 pm

Some great advice, if only finding a good SEO company was as easy as it sounds!

Like most internet services, there are too many people trying to make a quick buck, offering services they know very little about for what seems like a great price compared to the guys who really do know what they are talking about.

Who would you go for, the guy who is going to charge you a one off $300 – $700 and can get you to the top of the search engines within a few weeks, or the the guy who will charge a larger monthly fee, who tells you it will take many months to strengthen your site and see it naturally rise up the search engines and even then offering no guarantees?

I am afraid many non-educated website owners will get burnt before eventually approaching a good SEO. Unfortunately, in many cases they give up altogether and everyone loses out.