Being added to favorites helps?

by Gary on June 19, 2008 · 11 comments

in Pay-Per-Click

A colleague  of mine made an online purchase today (probably one of many). Included in a thank you for purchasing message was the following paragraph:

“Please help us to reduce our sponsored search costs (and so reduce our prices) by adding us to your Favorites before you leave

So at least on person thinks that Google is capable of, and tracks, bookmarks. And that this would increase not only SERPs but due to relevancy reduce an associated AdWords cost.

I suppose it makes sense.

Anyone have experience of this?

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Goran June 21, 2008 at 5:35 pm

Hi Gary, hope all is well.

Nothing is set in stone, I believe that it is important for your website to be bookmarked as often as possible as it is an indication to the quality of your website. Why would anyone want to bookmark a site that is sh$t.

Jon Web June 21, 2008 at 11:09 pm

I wouldn’t be suprised if Google were able to track browser actions such as bookmarking but i very much doubt they would use it in their ranking algorithms. Maybe they just meant that if you have the site bookmarked then PPC cost would be reduced as there would be no need to search for the products they offer???

Vincent June 24, 2008 at 6:40 am

I think that there is a need to clarify the situation. There are 2 types of bookmarking. Online and offline. The offline is normally with the help of our browser.
But I think what is being relevant here is the online one. Websites such as Technorati, Delicious,StumbleUpon and so much more.

Shaun Keating June 25, 2008 at 1:13 pm

Vincent hit the nail on the head. Bookmarking on things like digg and stumble upon are certainly of value as they create links to your site. But as for favourites in browsers, I doubt google could track that unless the website that you were bookmarking had a specific script which recorded bookmark actions that google accessed. And that surely would be open to abuse.

Jon Web June 24, 2008 at 9:05 am

I would agree Vincent, and I dont think anyone would disagree that social (online) bookmarking would have seo bennefits aswell as the possibility of driving traffic. However, “Please help us to reduce our sponsored search costs (and so reduce our prices) by adding us to your Favorites before you leave” suggests that this site is asking for an “offline” bookmark.

Alex Ball June 25, 2008 at 1:26 pm

I took that quote to mean that instead of you searching and clicking on the online-store’s paid-for-link on google, they’d rather save that £1, and you clicked your favourite instead. Thus, saving them money per click?

Gerry June 29, 2008 at 1:13 pm

Ppl often browse in theyre Favs. May the idea is to push the own traffic with random klicks by ppl´s.

Ilia Boyko July 1, 2008 at 2:14 pm

Have you ever searched for a company name and saw two listings. A sponsored one and 1st spot in SERPs. I have made the mistake of clicking on the sponsored link rather than organic result. I assume if people can’t remember the url they tend to search for it and therefore more likely to click on a sponsored ad rather than the actual SERP result.

Jacques Snyman July 3, 2008 at 5:59 am

Have to say that I agree with you, Ilia. The latest incarnation of adwords listings is such that it is difficult to discern between organic and paid placings on Google.

Sindy July 10, 2008 at 9:19 am

Ilia you are completely right, I even have nothing to say

Jack Sirounian ( Search Engine Ranking ) August 24, 2008 at 9:14 pm

If web sites are using PPC, then they are spending money with the search engines to get traffic to their sites. They will take direct traffic over any Search Engine traffic, because like ilia said, that search engine traffic might be PPC or from Natural Search. Many people do PPC for their OWN company names, and get many clicks a day. This is where bookmarking will save that site money. Especially if they are selling a product… that brings repeat business/customers.