Courting Bloggers

by Gary on October 23, 2008 · 4 comments

in SEO

Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of less value than they were before. The good news though is that according to Bill Slawski’s post entitled “Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs” search engines may actually still attach value to links from blogs. The reason for this is that according to Microsoft the still assume that the majority of blogs are indeed human-authored and that the authors do link to websites that they sincerely endorse.

What this means for those with flagging energy and enthusiasm when it comes to asking for links from bloggers is that you do need to keep at it since it DOES help your overall SEO campaign. Remember though that you still want to focus your link building campaign to links that would add the most value so that simply gathering links from the millions of blogs is simply inefficient. So if you do want to court bloggers to linking to your website remember to target blogs that are:

  • similar in theme/topic to your website’s content – Realistically most of the blogs that will link to you will NOT rank well for the search terms you target but what’s important is to get linked to by as much similarly themed blogs (and websites) as possible so as to reinforce relevance. Of course being linked to by a blog of similar theme that ranks really well in SERPs is even better.
  • popular – Look at the number of subscribers! With these blogs it is a good idea to be an active member of the comment section. Even if you do not get the attention of the blog author you just might get the attention of the other commenters.
  • going to link to you on the actual post – Being blogrolled is good but being mentioned in an actual post is better. Remember the placement of the link matters.

Share This Post

muhammad amjad October 26, 2008 at 12:52 pm

I’ve often been an advocate for active blog commenting playing best role in the online marketing mix for a large amount of reasons, even beyond SEO.

Jayson December 3, 2008 at 5:41 am

Great tips – I think website owners need to become an active member in 5-10 blogs within their industry. Don’t worry so much about a blog being “nofollow” and worry more about being an asset to the blog’s community.

Website ROI | Anjolie December 17, 2008 at 8:47 pm

I think people weight in all the factors when choosing communities to participate in. Personal publicity is always a reason but the networking and what you get out of the conversation matters too.

Marc December 21, 2008 at 5:25 am

Interesting post.

I think blogs will be treated very much like every other site out there. They will be evaluated .Getting links from a great blog will be extremely beneficial, but links from spammy blogs won’t (once found out).

Obviously blogs offer more content than most other sites, so the chances of being linked to within some good content are higher. This is why the search engines are keeping an extra eye on the good ones.

Some good tips above Hannah and like the comments say above, participating in a number of industry related blogs is vital today too!