Finding Carewords

by Gary on March 17, 2009 · 6 comments

in SEO

We all agree that carewords are important and should be factored in when writing up a website’s content. What I haven’t mentioned though is how to come up with these carewords. The truth is that it is pretty much just like doing keyword research except that what you have to focus more on is not what your results on on search engines results pages will be for these words but if your users will be looking for these words once they reach your site.

For example a person who types in “diamond rings” will certainly be looking for certain carewords once they get to a site. The presence of the desired carewords will surely reel in the user. Carewords for this search term could be specific kind of diamond rings like “wedding diamond rings”, “black diamond rings”, “vintage diamond rings”, etc. Usually though people that are shopping online also have savings  in mind so a must-have careword will always have something about value or savings like “special offer”, “diamond ring sale”, etc. As you might have noticed the carewords does not need to have the search term, a fact that should be kept in mind if you want to be able to really figure out the most important carewords for your site.

To help you get started on the “carewords” track here are some tips on figuring out possible carewords for your site:

  • Take out your keyword list and use them in sentences. You’ll get a feel for which one will draw in customers.
  • Check out the competition. Look at your competitors site and zoom in on the words that draw your attention.
  • Look at your web stats. Find out the search terms that actually bring people to each page then figure out how long people stay and what makes them stay.
  • Perform usability tests. Test the performance of pages containing different carewords and see which ones people respond to the most.

If you wish to know more about carewords head to Gerry McGovern’s site.

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Andrew March 17, 2009 at 3:07 pm

Good article, Hannah. Definitely useful for newbies. 🙂
However, I doon’t understand why you introduce a special term “carewords” for what is typically called in SEO as “Long tail keywords”? 🙂

Another thing – you could also expand your list on how to find good carewords –
5. Use free wordtracker keyword tool (or other keyword suggestion tools)
Those usually give you a hint on what other combinations with your entered keyword people are looking for.


Hannah March 18, 2009 at 4:40 pm

Hi Andrew. I actually didn’t coin the term “carewords” though I wish I did. ^_^ Gerry McGovern as far as I know is the man when it comes to carewords.

As for the long-tail keyword similarity I can see what you mean. The difference though in my opinion is that long term keywords are still used to rank for these low-competition terms in SERPs. Carewords is more about usability than SEO. You do not necessarily even want to rank for carewords because they matter most when users are already on-site rather than when they are still searching via search engines.

Karthik March 18, 2009 at 8:10 am

Wonderful article…Very interesting and useful for all newbies…. Thanks a lot…

seira March 22, 2009 at 8:19 am

nice article..i have been a follower of blog and articles to learn more and more about SEO .. i am currently using serp analytics for keyword researching and the tool is free as well being more reliable then google and yahoo tools..

‘white horse likes red apples’


RH-BayshoreBlogger April 8, 2009 at 7:36 pm

Great tips to help you write content for the user and still benefit from the search engines. Search engines are almost doing some of this work for you by suggesting related longer phrases that match what you are really looking for to give users the most relevant results.

Goran April 14, 2009 at 2:22 pm

Hmmm. Good article. I enjoy the carewords associated with keywords. The longer tail of search is enjoying quite a lot of popularity and discussion at present, and the way you explained it here it really makes so much better sense.